The paper “ The Role of Public Relation in Maintaining a Good Relationship between the Organization and the General Public” is an engrossing version of an assignment on marketing. Public Relations basically deal with maintaining a good public image for an organization or business. Others consider it as a process of managing communication between the public and the organization. This is directed at ensuring that the organization maintains a good relationship with the community it serves as well as the general public. It is apparent that any organization that is associated with some level of discipline and good conduct, has taken some initiative to employ a good public image, which in essence defines what public relation is all about.
However, Public Relations is not only applied in the organizations and business, but it can also be applied at personal levels as it basically concerns maintaining a good reputation. This paper will consider three cases in order to illustrate how Public Relations are applied. Question 1The world of business today is very competitive and therefore most organizations are implementing practices that will make them stand out among the rest in the competing industry, as well as making them appealing to the media and the general public (Seitel, 2006).
Looking at this case, for instance, one company, Mountain Spring Bottled Water has decided to sponsor the netball competition at the Forest Springs Community Sports Centre for a period of three years. Mountain Springs Bottled Water Company’ s initiative to sponsor the race contains some significance both to the community and the company itself. First, such a process acts as a promotional strategy whereby the company can take the opportunity to market its products and make them known within the community.
Thus, at the end of the race, the company will have increased its market share as its products will have been known within the community. It might as well acquire higher sales. Second, the company will attain a good image of the community. The community will come to appreciate the efforts done by the company to sponsor the race and in turn, change the community’ s perception about the company as most of them will view the company as a philanthropic one that is ready to support the community. How to research could be used to plan a campaign to launch and promote the relationship between the company and the communityThe research entails collecting information, and the amount of information determines the decision-making process.
Effective decisions are built on extensive information. In this case, Mountain Spring Bottled Water Company can conduct research to identify the needs and priorities of the community so that it can launch a campaign that will be directed at meeting the identified needs and priorities.
In this way, the community will appreciate the activities of the company and in turn, generate a good relationship between the community and the company. Therefore, research will enable the company to identify the needs and the priorities of the community, and thus the company can implement the necessary measures to counter the identified needs in order to build a good rapport with the community. The company can also use research to identify effective intervention strategies that could be used to establish a good relationship with the community (Seib and Fitzpatrick, 1995).
For instance, the community might have its cultural and religious beliefs and thus the company can apply approaches that respect these beliefs in order to promote a good relationship.