Essays on Business Plan for Writers Block Cafe Case Study

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The paper "Business Plan for Writer’ s Block Cafe" is a great example of a marketing case study. This paper aims at providing a business plan for Writer’ s Block Café which is a coffee shop with its location in the La Trobe Uni, melbourne, bundoora campus. This has the implication that the café sales coffee beverage, baked items alongside other forms of fast snakes, with students and staff of the university being the main target of customers. The consumption of coffee in Australia has been on an upward trend with several shops also offering such light meals as soups, breakfast, and sandwiches.

Ideally, the industry can be said to have a near-perfect competitive market considering that it has several competitors, numerous consumers, alongside low entry and exit costs. Indeed, besides the small coffee shops, the industry has giant entrants on the international scale with Serious Coffee, Blenz— Starbucks, Second Cup, and Tim Hortons being outstanding examples. Notably, coffee shops are characteristic of affordable products that are acceptable to an immense deal of consumer segments: speciality coffee and house blends, light meals, hot and cold signature drinks, and baked goods.

The situation of the industry thus offers outstanding opportunities for the success of the business though there are also perceived risks of the business which ought to be taken into consideration. There is no guarantee that the business will be a success. Indeed, it can be perceived that the campus will not have sufficient population to make a profitable sustainable business. Indeed, since the targeted population is mainly students and staff, there could be a case in which only the staff members make potential buyers.

This has the implication that there could be a high risk of low demand thus remote chances of making more profits than the opportunity costs. Company’ s Corporate and Marketing Objectives Attain the position of the selected best café in the area according to the local restaurant guide Turning in profits, starting with the first month of business Maintaining a 65% gross margin The Writer’ s Block Café will make its best effort in the creation of a unique place supporting socialization of customers. The Cafe will be aiming at establishing a relaxing and comfortable environment in which customers can enjoy the best pastries, espresso or the best-brewed coffee in town.

Ideally, the Cafe has an objective of helping its customers to relieve stress via the provision of peace of mind via convenient location, high-quality products, great ambience and friendly customer service. Ideally, the cafe is aiming at investing its profits in order to achieve employee satisfaction still with stable returns to shareholders. Situation Analysis SLEPT analysis refers to an exploration of the influences of Social, Legal, Economic, Political, and Technological forces on business. This analysis is of much essence as it enables business leaders to have information on the progress of their competitors.

Business analysts have observed that the SLEPT forces keep on changing thus their effect of business varies with time (Anonymous, 2000). Ideally, social forces refer to behavioral patterns, lifestyles, and tastes. These forces have a principal component in the change of consumer behavior which arises from styles and fashion changes. Consumer behavior is also significantly impacted by a population’ s age structure as the preferences of individuals tend to exhibit an immense deal of variation on grounds of age (Andrew, 2000).

It is thus worth noting that a good understanding of social forces provides business leaders with an ideal platform for future market analysis.

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