The paper “ Thе Stаtе of Е-Соmmеrсе in thе UАЕ and Сhаllеngеs Fасing Е-Соmmеrсе Start-Ups” is a convincing example of the literature review on e-commerce. Today, technology advancement and adoption in different industries is inevitable. The business sector is not left behind. Business organizations ought to embrace technology as a way of enhancing their performance, productivity as well as profitability. E-commerce entails buying or selling online. Some of the technologies that are utilized in electronic commerce include online transaction processing, mobile commerce, internet marketing, electronic funds transfer, supply chain management, automated data collection systems, inventory management systems, and World Wide Web electronic data interchange among others.
E-commerce has its fair share of benefits and drawbacks and businesses should be aware of this. The advantages and disadvantages are felt differently in different nations and levels of organizations. Despite the fact that the UAE is well placed when it comes to technology and connectivity, e-commerce in the UAE is not well established since businesses especially start-ups and SMEs faced some challenges in this sector. The challenges could be best understood by examining them from the consumer as well as from the start-ups or small scale business organizations.
Nonetheless, there is hope that e-commerce will do better in the near future even for start-ups, small and medium-sized businesses. This piece of work will give a critical and in-depth discussion of the state of E-commerce in UAE as well as the challenges facing E-commerce start-ups in the region. Some recommendations to deal with the identified challenges will also be highlighted. The problem of adopting e-commerce in the UAE and the Gulf RegionAccording to Grandó n, Nasco, and Mykytyn (2011, p. 225), e-commerce businesses apply various strategies on a day to day basis as they undertake their operations.
Some of them include business-to-business buying and selling, online financial exchanges for trading or currency exchange purposes, online marketing, and online shopping web sites meant for retail sales direct to customers.
Abdallah, S. and Jaleel, B., 2014. Online Shopping in the United Arab Emirates: User Web Experience. International Journal of Web Portals (IJWP), 6(1), pp.1-20.
Abdeldayem, M.M., 2010. A study of customer satisfaction with online shopping: evidence from the UAE. International Journal of Advanced Media and Communication, 4(3), pp.235-257.
Amer, F., Abdulrahim, H., Juma, S., Rajan, A.V. and Ahamed, J., 2013, December. Shopping online securely in UAE. In Current Trends in Information Technology (CTIT), 2013 International Conference on (pp. 153-160). IEEE.
Bitar, Z. 2015. E-commerce across GCC to grow by 40% in 20120. Gulf News. Available [Online] from http://gulfnews.com/business/economy/ecommerce-across-gcc-to-grow-by-40-in-2020-1.1458049 [Accessed 11 May 2017]
Dehkordi, L.F., Shahnazari, A. and Noroozi, A., 2011. A study of the factors that influence the acceptance of e-commerce in developing countries: a comparative survey between Iran and United Arab Emirates. Interdisciplinary Journal of Research in Business, 1(6), pp.44-49.
Ghandour, A., 2015, March. An Analysis of Factors Affecting Growth and Barriers of E-Commerce in UAE. In the proceedings of the International conference on Intelligent Systems, Control and Manufacturing Technology (ICICMT’2015), Abu Dhabi, UAE (pp. 16-17).
Grandón, E.E., Nasco, S.A. and Mykytyn, P.P., 2011. Comparing theories to explain e-commerce adoption. Journal of Business Research, 64(3), pp.292-298.
Indivirtual. 2017. State of E-commerce in the Middle East. Available [Online] from https://www.indivirtualdubai.com/blog/state-of-ecommerce-in-the-middle-east[Accessed 11 May 2017]
Kassim, N. and Asiah Abdullah, N., 2010. The effect of perceived service quality dimensions on customer satisfaction, trust, and loyalty in e-commerce settings: A cross cultural analysis. Asia Pacific Journal of Marketing and Logistics, 22(3), pp.351-371.
Singh, S. and Sharma, R.K., 2010. Business research in e-commerce: challenges and strategy. Mangalmay Journal of Management & Technology, 4(2).