The paper "The Strategy of Coffee Beanery" is a perfect example of business coursework. The headquarters of Coffee Beanery is in Flushing, Michigan in the United States. It has chains of coffee shops that operate in the territories of the US and other continents such as Asia and Europe. This company was established in 1976 by Julius Shaw and JoAnne Shaw. They offered or sold to the consumer coffee and had their first store located in Dearborn in Michigan. The company has significantly grown and expanded in 2007; it had approximately more than 130 franchises within the US and more than 20 outside the US in countries such as Cyprus, Bahrain, China, UAE, and South Korea.
In the company’ s model, the franchisees are provided with the stores' concept, which encompasses coffee bars, retail store specialty, café stores, and kiosks, among others. The café stores were introduced in 1997, where the menu was expanded to include products such as soups, bakery goods, sandwiches, and salads. These stores were quite distinct from the earlier operational stores due to increased requirements in terms of the floor, equipment, staff, and location, which was to be outside structures such as malls.
Products and servicesCoffee Beanery offers products such as coffee that has been freshly brewed, tea, espresso, and specialty drinks. In fact, it has the globe’ s highest quality standards in terms of coffee specialty. In addition to the above, the company also sells tea bags, baked goods, coffee beans that are gourmet, soups, fresh salads, sandwiches, coffee machines, and branded mugs. Furthermore, the company also sells franchises related to coffee shops. It obtains its revenue and income from the sales of products and equipment to these franchisees The mission, vision, and values of the company are geared towards providing the consumers with the best specialty coffee and related products.
They illuminate the strategies and values of the company that guides their work, employees, and relation to customers. Moreover, they are integral facets of the growth and success of the company.
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