Essays on The Strategy of Jaguar Land Rover PLC Coursework

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This paper  "The Strategy of Jaguar Land Rover PLC" is a wonderful example of business coursework. This report analyzes Jaguar Land Rover PLC’ s new supply chain that incorporates an all-electric vehicle to make viable decisions regarding JLR’ s new suppliers. Knowledgeable observers conclude that the majority of companies in the automotive industry manage their supply chains well. Nevertheless, the inclusion of a new product line means the alteration of the supply chain. First, the report identifies sources of information and data about suppliers, followed by a description of the most suitable supplier selection framework.

Further, the report identifies differences between the two supply chains, followed by a mention of customers' roles in the supply chain. The subsequent section highlights how the new supply chain addresses quality, quantity, and cost issues. Upon identifying difficulties faced in the new supply chain, the report concludes by providing recommendations to solve the major problems. The world’ s largest single manufacturing operation is in the automotive industry. In effect, the industry uses 40% of the world’ s rubber, 15% of the world’ s steel, and 25% of its glass.

Also, the industry consumes 40% of the world’ s oil output. There was a very high production growth rate in the industry from 1952 to 1973 of 5.9% annually (Suthikarnnarunai, 2008, p. 13). Nevertheless, there was also a declining growth rate from 1974 to 2002 during the oil shock period, and majorly due to the market saturation in developed countries. Currently, there is increasing production of vehicles and sluggish world demand, which causes low utilization of production surpluses, and most importantly, surpluses. Jaguar Land Rover PLC is a well-established vehicle manufacturer in the world.

The need for an all-electric vehicle means the company must alter its supply chain considerably. Most notably, the new product line's supplier selection process is different from that used in the previous production.

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