Essays on The Strategy of Jaguar Land Rover PLC Coursework

Download full paperFile format: .doc, available for editing

This paper  "The Strategy of Jaguar Land Rover PLC" is a wonderful example of business coursework. This report analyzes Jaguar Land Rover PLC’ s new supply chain that incorporates an all-electric vehicle to make viable decisions regarding JLR’ s new suppliers. Knowledgeable observers conclude that the majority of companies in the automotive industry manage their supply chains well. Nevertheless, the inclusion of a new product line means the alteration of the supply chain. First, the report identifies sources of information and data about suppliers, followed by a description of the most suitable supplier selection framework.

Further, the report identifies differences between the two supply chains, followed by a mention of customers' roles in the supply chain. The subsequent section highlights how the new supply chain addresses quality, quantity, and cost issues. Upon identifying difficulties faced in the new supply chain, the report concludes by providing recommendations to solve the major problems. The world’ s largest single manufacturing operation is in the automotive industry. In effect, the industry uses 40% of the world’ s rubber, 15% of the world’ s steel, and 25% of its glass.

Also, the industry consumes 40% of the world’ s oil output. There was a very high production growth rate in the industry from 1952 to 1973 of 5.9% annually (Suthikarnnarunai, 2008, p. 13). Nevertheless, there was also a declining growth rate from 1974 to 2002 during the oil shock period, and majorly due to the market saturation in developed countries. Currently, there is increasing production of vehicles and sluggish world demand, which causes low utilization of production surpluses, and most importantly, surpluses. Jaguar Land Rover PLC is a well-established vehicle manufacturer in the world.

The need for an all-electric vehicle means the company must alter its supply chain considerably. Most notably, the new product line's supplier selection process is different from that used in the previous production.


Bayazit, O., 2006. Use of analytic network process in vendor selection decisions. Benchmarking: An International Journal, 13(5), pp. 566-579.

Beskese, A., and Sakra, A., 2010. A Model Proposal for Supplier Selection on the Automotive Industry. 14th International Research/Expert Conference, pp. 809-812.

Carter, C. R., and Rogers, D. S., 2008. A framework of sustainable supply chain management: moving toward new theory. International journal of physical distribution & logistics management, 38(5), pp. 360-387.

Ellram, L. M., 1990. The supplier selection decision in strategic partnerships. Journal of Purchasing & Materials Management, 26(4), p. 8.

George, C. A., Bright, A., Hurlbert, T., Linke, E. C., St Clair, G., and Stein, J., 2006. Scholarly use of information: graduate students' information seeking behaviour. Information Research, 11(4).

Jamil, N., Besar, R., & Sim, H. (2013). A Study of Multi criteria Decision Making for Supplier Selection in Automotive Industry. Journal of Industrial Engineering, 2013: pp. 1-22.

Joy, M., 2007. Research methods in education (No. 10). Innovation Way, York Science Park, Heslington, York YO10 5BR: The Higher Education Academy.

Lamming, R., 1996. Squaring lean supply with supply chain management. International Journal of Operations & Production Management, 16(2), pp. 183-196.

Mason-Jones, R., Naylor, B., and Towill, D. R., 2000. Engineering the leagile supply chain. International Journal of Agile Management Systems, 2(1), pp. 54-61.

Rhodes, S. D., Bowie, D. A., and Hergenrather, K. C. 2003. Collecting behavioural data using the world wide web: considerations for researchers.Journal of Epidemiology and Community Health, 57(1), pp. 68-73.

Russell, D. M., and Hoag, A. M., 2004. People and information technology in the supply chain: social and organizational influences on adoption. International Journal of Physical Distribution & Logistics Management, 34(2), pp. 102-122.

Sagar, M., and Singh, D., 2012. Supplier Selection Criteria: Study of Automobile Sector in India. International Journal of Engineering Research and Development, 4(4), pp. 34-39.

Sarkis, J., and Talluri, S., 2002. A model for strategic supplier selection. Journal of supply chain management, 38(4), pp. 18-28.

Shepherd, C., and Günter, H., 2011. Measuring supply chain performance: current research and future directions. In Behavioral Operations in Planning and Scheduling (pp. 105-121). Springer Berlin Heidelberg.

Srinivasan, M. M., Gilbert, K. C., and Srikanth, M. L., 2004. Streamlined: 14 principles for building & managing the lean supply chain (pp. 13-29). Mason, OH: Thomson.

Stock, J. R., Boyer, S. L., and Harmon, T., 2010. Research opportunities in supply chain management. Journal of the Academy of Marketing Science,38(1), pp. 32-41.

Suthikarnnarunai, N., 2008. Automotive Supply Chain and Logistics Management. Proceedings of the International Multi-Conference of Engineers and Computer Scientists, 2, pp. 12-13.

Tam, L. W., and Robertson, A. C., 2002. Managing change: libraries and information services in the digital age. Library Management, 23(8/9), pp. 369-377.

Wincel, J. P., 2004. Lean supply chain management: A handbook for strategic procurement. New York, NY: Productivity Press.

Xia, W., and Wu, Z., 2007. Supplier selection with multiple criteria in volume discount environments. Omega, 35(5), pp. 494-504.

Download full paperFile format: .doc, available for editing
Contact Us