The paper “ Cue Energy Resources Limited - the Position of the Company in Energy Industry" is a delightful example of a case study on marketing. The report presents a summary of the company, its strategies, challenges, internal and external environment resulting in the formulation of appropriate recommendations that will lead them company into obtaining its objectives. Summary of the companyCue Energy Resources Limited deals with hydrocarbon-based energy. The company explores and produces gas, and focuses its production on Australasia and SE Asia. Moreover, the company has assets in Indonesia, New Guinea, Australia and New Zealand (Cue Energy Resources Limited, 2011).
The head office address is Level 21, 114 William Street in Melbourne (Cue Energy Resources Limited, 2011). Moreover, the company has numerous offices in locations that they have assets and also the United States of America. The company was established in 1981, and since then the company has continued increasing its presence in the hydrocarbon industry. Vision and mission statementCue Energy Resources Limited has no clearly defined vision and mission statement but through the objectives and company analysis, a broad view can be given (Cue Energy Resources Limited, 2011).
Apart from providing quality and profitable financial statements and products to the stakeholders, the company aims at increasing its presence within the hydrocarbon industry through an increase in resources, and portfolio. Company StrategyAnalysis of the companyThe company deals with exploration and processing the raw materials obtained. Some of the products that the company produces include oil and gas (Cue Energy Resources Limited, 2011). Cue Energy Resources Limited understands the need for an increase in oil production because numerous economies rely on hydrocarbon forms of energy to achieve their objectives.
Thus, the consumers of Cue Energy Resources Limited range from local consumers (fuel for cars, cooking) to governments. Current strategies and ChallengesCue Energy Resources Limited has a clean balance sheet meaning that they can easily access additional funding to ensure they become more competitive. Moreover, Cue Energy Resources Limited has a balanced portfolio of assets, has numerous ongoing exploration programs, and it is an exploration led approach towards building the stakeholder and shareholder base within the energy industry. These are the values and aims that the company has championed by currently, the company has developed a 3-5 year vision that aims at ensuring that the market capitalization exceeds $1 billion in terms of market capitalization and ensuring a robust balance sheet (Cue Energy Resources Limited, 2011). Cue Energy Resources Limited also aims to maximize cash flow by creating greater diversity and also funding drilling and thus maintaining focus on quality.
Moreover, the future strategies include production and profit-driven, monetizing future explorations, and operator in oil and gas assets. Nevertheless, the company faces numerous challenges. These challenges include its small oil exploration compared to larger companies that have huge backing of resources.
Moreover, the company faces numerous difficulties to obtain prospects, funds, making new discoveries and developing them, and licenses (Cue Energy Resources Limited, 2011). Other challenges that are faced by Cue Energy Resources Limited include exchange rates, fluctuation on oil gas prices, country risks, construction risk, geology and capital (Cue Energy Resources Limited, 2011).