Consumer Behaviour for the Successful Development of Marketing Strategy - McDonalds - Case Study Example

In the effort to understand McDonald's success, this report applies different concepts of organizational behavior to analyze the business strategy of the fast-food giant and why it became successful in numerous countries.... The successes of these fast food brands in the global market are, however, not solely dependent on large-scale marketing and promotions efforts.... With the help of advanced technologies employed in media, transportation, and communications, businesses have more ground to play with, have better opportunities for growth and development, and face far tougher challenges (Schein, 2004)....

… Contemporary International marketing IssuesThere have observed by many scholars and economist that there have been many changes in the market system and organisation both at the national and at the international level.... These changes have been in Contemporary International marketing IssuesThere have observed by many scholars and economist that there have been many changes in the market system and organisation both at the national and at the international level....

… The paper "The Core marketing Concepts of McDonald's" is a wonderful example of a marketing Case Study.... The marketing concept is a simple and spontaneous philosophy that allows companies to achieve their goal that is based on the need and wants of the consumers and giving satisfaction more than the competitors do....  The paper "The Core marketing Concepts of McDonald's" is a wonderful example of a marketing Case Study....

SWOT ANALYSIS Strengths The management of MacDonald's contributes majorly to the overall success of the company, the ability to formulate and implement market-driven strategies have seen the top management at MacDonald's to implement a robust market diversification strategy that for instance culminated in its entry and expansion of its Indian market.... As a strength, the diversification strategy serves as a tool to increase presence and make the brand known by many current and potential customers (Pangarkar et al....

Devising a strategy for growth and expansion is a multitasking undertaking.... … The paper '"Analysis of Opportunities and Threats - McDonald's is a perfect example of a business case study.... nbsp;The company's macro-environmental factors define its opportunities as well as threats....

This means that the pricing strategy is discriminative due to the economic differences of consumers in geographical areas of focus (Emden, Calantone & Droge, 2006).... The higher margin helps to recover the initial costs of product development.... … The paper "McDonald's Hamburger - Product Analysis" is a perfect example of a micro and macroeconomic case study....

This report highlights the importance of consumer behavior in the successful implementation and implementation of marketing strategy.... Thus the study in total highlights the importance of consumer behavior and the successful development and implementation of marketing strategy citing examples from the real world business environment.... … The paper 'Successful Implementation of marketing Strategies' is a  great example of a Marketing Case Study....

… The paper "Difference in marketing Strategies between McDonald's and KFC" is a great example of a research paper on marketing.... The research focused on the different marketing strategies between McDonald and KFC, the leading fast-food companies in the world.... The marketing strategies have been evolving, especially as a result of the introduction of computers and the internet.... The paper "Difference in marketing Strategies between McDonald's and KFC" is a great example of a research paper on marketing....