The paper "The Success of Wal Mart in a Market" is a perfect example of a case study on marketing. Wal-Mart is a retail store that operates in the USA. It was established in 1962 and its first store was in Rangers Ark (Wal-Mart Corporate 2011 p. 3). The retail store operates under the name Wal-Mart stores Inc and it is the largest retail store in the world. The store started trading its shares in the stock exchange in the year 1970. This was in a bid to make part of the company public in that way searching for capital to facilitate its development and expansion.
According to Wal-Mart’ s website, the retail store provides its services to over 200 million people weekly. The company has 9700 retail units in 28countries worldwide. The mission of the company is to provide cheap and affordable products to its customers all over the world. Due to the large number of products it deals with, the company enjoys economies of scale hence it is able to sell its products at a far much cheaper price than other stores yet remain profitable.
This explains the reason as to why the stores enjoy a large base of members and customers. According to (Cravens, 2006 p 645), for every Wal-Mart store that opens, two supermarkets will close in the next five years. The company has found its strength in efficient and visionary leadership from its management. The company has grown to be one of the retail stores for incumbent stores to reckon with in the retail business. The company also enjoys much strength coupled with many opportunities that propel it in the market.
Needless to say, it has some very serious threats and weaknesses which pose a problem to it. In addition to the opportunities and strengths, the company enjoys good strategic management which has continued to boost its performance in the market. The following paper will take a deep analysis of Wal-Mart stores. The case study is being done as an assignment being part of marketing 2.0 Strategic analysis The success of a company in a market is contributed by many factors. There are internal and external factors that affect the company. The company has minimal or no control over external factors but on the other hand, can control the internal factors affecting it.
The company is also affected by microeconomic and macroeconomic factors. The best approach in studying the strategic analysis of a company is by the use of the strength, weakness, opportunities and threat analysis (SWOT) and also by the use of Porter’ s Five Forces Model. The following section makes an analysis of both the SWOT analysis and Porter's Five forces. 2.1 SWOT Analysis As the name states, SWOT analysis takes an analysis of the strengths of a company.
These are the strong points and strongholds of a company. Weaknesses are the areas of a company that a company needs to improve on. Opportunities are the potential avenues of prosperity for a company. The threats are the potential barriers to the success of a company.