The paper "Westfield Group - International Operations" is an outstanding example of a business case study. This comprehensive report of Westfield Group will provide an in-depth analysis of the political, regulatory, legal, economic, and Social (including cultural) environment. Specifically, the report will provide a clear and impartial view of the international business environment in which Westfield operates. The effects of the enlargement of the European Union and the impact of the Australian competition law to business operations in the country have been explored. The report will also review the business environment in Australia and will particularly review the emerging opportunities for the company as well as the emerging threats.
The economic conditions in Australia have also been reviewed, noting that the largest contributor to economic growth for the 2011 review was the services sector. This makes property development and shopping centre management fundamental industries in Australia, with numerous opportunities for Westfield. Significant threats in Australia were established as firstly, the volatile economic environment which could lead to reduced consumer spending and weaknesses in residential and non-residential building. Secondly, the threat of natural disasters is significant for Westfield, whose investments are located in Victoria, an area prone to flooding. Conclusions and appropriate recommendations have been provided.
To increase its security, it was recommended that the company should consider its opportunity costs and venture into the international market, particularly in China. This will help Westfield maintain its lead over its competitors in Australia and will also help the organization curve a niche in the international market. Part ii: Introduction to Report The purpose of this report is to provide an authoritative review of the international business environment in which Westfield operates.
This is fundamental for numerous business needs, among them strategic planning of the corporation's various operations. The research of this report was carried out using secondary methods. Relevant data and information were obtained from authoritative research sources. There are numerous reasons why Westfield has invested in Australia. Firstly, property development is the cultural alienation of Australians, whereby it is customary to have equitable access to housing, either by renting or buying. Homeownership is central to the Australian Dream, which raises numerous opportunities for Westfield in Australia. An additional reason why Westfield has invested in Australia is that compared to the United States, Australia has a similar landmass.
However, the population in Australia is only ten percent, which leaves bulky areas of undeveloped land (worldbank. org, 2011). Part iii: Body of Report (a) POLITICAL ECONOMY ENVIRONMENT Political, Regulatory, Legal The enlargement of the European Union had tremendous effects on the new member states as well as on the European Union. One of the most significant effects was on the EU’ s external policies. The enlargement saw the European Eastern Partnership added to the Mediterranean Union.
This means that the Union’ s relations to countries such as Russia have developed priorities as well as new warmth. Russia and China are now more confident a self-confident, making business operations in these countries easier to conduct (Avery, Faber, & Schmidt, 2009). The new, developed European Union, therefore, presents numerous business opportunities to Westfield Group.
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