Essays on Bharti Airtel Limited Organizational Structure Case Study

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The paper "Bharti Airtel Limited Organizational Structure" is a brilliant example of a case study on management. Headquartered in New Delhi, India, and presently extending in over 20 s globally, Bharti Airtel Limited assumes a Matrix form of organizational structure (Airtel, 2014). This encompasses the integration of both divisional and functional structures such that it appears as a grid enabling command to flow vertically as well as horizontally. However, due to the current unpredictability of the global economy as well as stiff competition posed by similar players in the telecommunications field, this firm’ s policymakers have over the years since its inception kept on changing until to the present state.

This is evident both in 2011 and 2013 whereby it adjusted its structure to ensure adequate and quick growth of its consumer business (Airtel, 2014). In addition, it was a strategy to evade severe and unfavorable competition more so in areas, which Bharti Airtel has dominated like S. Asia and India. This also was to aid in devising ways on how to penetrate other dominated regional markets by their competitors, for instance, in Kenya where Safaricom to date almost monopolizes the entire market (Airtel, 2014).

Almost in all departments comprising the entire structure, the heads are directors specializing in a certain given operation. Then these directors or CEOs other than the main one there are similar professionals working under them having similar experience and skills meant to execute their core and respective functions. This is evident as shown in the chart below.   In the quest to further its growth agenda, Bharti Airtel recently i. e. on 5Th February 2014 came up with a more decentralized strategy that touched on its organizational structure.

This was to ensure Airtel across Africa will be in a position to keep up with the stiff competition by putting all the operating states into four clustered Strategic Business Units (SBUs) (Airtel, 2014). These were to report to the MD as well as CEO as from 1st April 2014. For instance, one of these clustered Strategic Business Units (SBUs) encompasses that of Zambia, Congo B, Malawi, Burkina, Niger, Chad, Madagascar as well as Seychelles represented by Mr. VG Somasekha (Airtel, 2014).

As per recent studies dated the 1st quarter of 2013, Airtel operates in 17 African states having a clientele pool of 63.7 million customers.


(2014). “Bharti airtel limited – Organization structure (India and South Asia).” Airtel. Retrieved from < profile/organization-structure>
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