The paper "Sales Cultures at Tickford Flexible Products and Samuel Jones Ltd" is a great example of a marketing assignment. Tickford Flexible Products Ltd. Primarily focused on making sales towards an industrial market. These products are rubber materials, that is, it produced raw materials for other companies. On the other hand, Samuel Jones Limited, which targeted sales towards the consumer market, and that is, the goods it produced were ready for consumer consumption. These included shoes, ladies handbags, travel goods and eventually sports shoes. Samuel Jones used to pay a commission on top of the salary for every good sold by their salespersons.
This strategy motivated the sales personnel to be vigilant and purchase a lot of goods that in turn lead to high returns for the company. On the other hand, Tickford flexible products only paid its sales personnel salary only since it markets are companies that required raw materials and so it did not require that much involvement of sales staff. Samuel Jones marketing and selling strategy required their sales staff to move into the field to meet customers, market their products and sell the products to them.
This face to face marketing and selling strategy helped in creating a good relationship with customers and helped maintain customers for a long time leading to more sales and thus real profits. On the other hand, Tickford flexible did not require field sales personnel since it produced goods that were for industrial use. The sales staff worked from the office. The appropriateness of the new sales structure Looking at the new sales structure for Tickton-Jones I feel it is going to work well for both the organization and its customers.
The marketing department that is led by Jack Simpson as the director has four departments namely; industrial products department, distribution department, administration department and consumer products department. Each one of this department has a manager and its sales personnel. With this, there is a good chance of developing trust among employees. With this new structure, duties are well distributed among the departments. Every department has its particular goods its markets and sales. This makes it easier for the management to monitor the performance of every staff and how fast an individual product is selling.
This new strategy also makes it easy for customers to know which department to get the product they want. It also helps create a personal relationship with loyal customers. In addition, in case of a complaint by a customer, it is easy and fast for the customer to get the assistance he or she requires. 2. Conversation between David Courtney and Romano Pitesti This conversion is about accusations made towards Romano by other employees. Romano always reports to work late and parks his vehicle wrongly.
Also in mismanaging his time, using work time to play golf and mismanaging the companies’ resources, that is, he uses the company’ s vehicle to carry voters. David talks to him to make him change these behaviors and start working with other employees. Romano defends himself and says that he does all these for the good of the company.
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