Essays on To Open New Branch of Emirates Palace Hotel in India Bangalore Case Study

Download full paperFile format: .doc, available for editing

The paper "To Open New Branch of Emirates Palace Hotel in India Bangalore" is a great example of a case study on management. Nowadays, it is important for every kind of business to enter new markets in foreign countries. If they do not attempt this they will not be able to compete internationally. Like any industry even in the hotel business hotel owners usually think of introducing a branch in a foreign country. However, it is extremely important for such hotels to first analyze the market, culture, and political conditions of the host country. This paper gives a complete analysis of how the Emirates Palace Hotel may be successful in Bangalore India.

The paper first gives an analysis of the country’ s cultural, political, and economic, and market conditions. It then gives recommendations for a marketing plan and budget suitable for the hotel market in Bangalore. To Open New Branch of Emirates Palace Hotel in India Bangalore 1. Introduction The hotel industry like any industry develops by expanding it’ s self internationally. A hotel can only be renowned if it has different chains in different regions. However, they must be careful to first analysis the host country’ s entire political and cultural background before entering their market This paper gives an entire analysis of India’ s cultural and political position, it further presents a marketing strategy for The Emirates Palace Hotel based on the before mentioned analysis. 2.

The Company The Emirates Palace Hotel Due to distinctive architectural features, excellent service quality, and luxuriant facilities, Emirates palace hotel has achieved full success in U. A.E’ S competitive hotel industry. The Emirates palace hotel has Hotel boosts Arabic architecture; it basically was a former palace of one of the princes of U. A E. Emirates Palace hotel has always increased customer satisfaction with advanced facilities and thoughtful service.

“ The Palace boasts 302 Grand rooms and 92 magnificent suites each combining the ultimate in luxury with state of the art technology “ (Emirates Palace 2010). A variety of room categories to meet the needs of different travelers the most expensive ones are Carol Room and the Palace Grand Suites. The 14 restaurants including eight distinctive restaurants are excellent venues for guests, providing guests with an impressive culinary experience.


A.R. Rather (2004); Development of Education System in India Discovery Publishing House. p23

Albaum, G., Strandskov, J. & Duerr, E. (2005), International Marketing and Export Management, 4th Edition, Prentice Hall, London p123

Baker Michael and Hart Susan (2007); The marketing book Butterworth-Heinemann p456-473

Book (2005); Manpower Profile: India Year Book 2004 Concept Publishing Company, p12

Bradnock Robert and Bradnock Roma (2004); Footprint India Handbook Footprint Handbooks; 13 edition pp 54, 1398

Cateora, P. R. and Graham, J. L. (1999), International Marketing (10th edn), USA, McGraw-Hill Companies, Inc.

Clow E. Kenneth and Baack E. Donald (2009); Integrated Advertising Promotion, and Marketing Communication Pearson Education India pp34-45

Ghosh Saibal (2008); "Capital requirements, bank behavior and monetary policy: A theoretical analysis with an empirical application to India,” Indian Economic Review pp205-338

Griffin, R. W. and Pustay, M. W. (2002), International business, Prentice-Hall International, Inc., United States of America

Information Gatekeepers (2000); India telecom, Information Gatekeepers

Jones Peter and Lockwood Andrew (2003); The Management of Hotel Operations Cengage Learning Business Press p18

Kumar Raj (2003); Essays on legal systems in India Discovery Publishing House p56

Larson James Gerald (2002); Religion and Personal Law in Secular India: A Call to Judgment, Indiana University Press

Mahoney, Trigg, Griffin, Pustay, (1998), International business, Addison Wesley Longman Australia Pty Limited, Australia p65

Mansingh, S (1996), Historical Dictionary of India; Asian Historical Dictionaries, No. 20 p34-54

Mathew E. T (2006); Employment and Unemployment in India: Emerging Tendencies During the Post-reform Period Sage Publications Pvt. Ltd p37

Mcculloch Janelle and Wolff J Howard (2009); 100 Hotels and Resorts: Destinations That Lift the Spirit Images Publishing Dist A/C pp34-47

Mohanty Pragati (2008); Hotel Industry And Tourism In India APH Publishing Corporation pp12-25

Morrison M. Alastair (2009); Hospitality and Travel Marketing Delmar Cengage Learning; 4 edition p33

Mukherjee, S.N. (1982); India: History and Thought. Essays in Honour of A.L. Basham. Calcutta p44 &56

Nariman Fali (2006); India's Legal System: Can It Be Saved? Penguin Books pp22-24

Naseem Ahmad (2006) Encyclopedia Of Hotel Management Anmol Publications PVT. LTD pp34 -35. 45

Nishizawa, Jun-ichi; Suto, Ken (2004). "Terahertz wave generation and light amplification using Raman effect". in Bhat, K. N.; DasGupta, Amitava. Physics of semiconductor devices. New Delhi, India: Narosa Publishing House. p. 27

Phatak, A. V. (1997), International Management: Concepts and cases, South-Western College Publishing, Cincinnati, Ohio

Phatak V. Bharati (2008); Indian Financial System: Markets, Institutions And Services, 2/e Pearson Education

Ram D. Sundar (2008); Quest for Political Stability in India: Essays on Governance, Polity and Development Kanishka Pub pp35, 40, and 43

Raza Ivo (2004); Heads in Beds: Hospitality and Tourism Marketing Prentice Hall; illustrated edition p35

Reisinger Yvette and Turner Lindsay (2003); Cross-Cultural Behaviour in Tourism: concepts and analysis Butterworth-Heinemann; 1 edition pp29 -302

Robb, P. (2002): A History of India. Basingstoke pp27&135

Rodrigues, C. (2001), International Management: A Culture Approach, 2nd Edition, South-Western College Publishing, a division of Thomson Learning, Cincinnati, Ohio

Sardesai D.R. (2007); India: the Defnitive History, west view press pp34&43

Singh Sarina, Karafin Amy, Wlodarski Rafael, Karlin Adam, Thomas Amelia, Anirban das Mahapatra (2009); South India, Lonely Planet; 5 edition

Stein Burton and Arnold David (2010). A History of India. Wiley-Blackwell p199 306

teNeues (2005); Luxury Hotels Africa/Middle East teNeues publications p58

Uysal Muzaffer and Williams A John (2004); Current Issues and Development in Hospitality and Tourism Satisfaction Routledge; 1 edition

Walker Jenny, Butler Stuart, Schulte-Peevers Andrea, Shearer Iain (2010); Oman, UAE & Arabian Peninsula Lonely Planet Publications; Auflage: 2nd rev. ed. p29

Walsh E. Judith (2007); A Brief History of India, Checkmark Book p15 &102

Internet sources :

All Tv Channels In India (2010); Web Links : All Tv Channels In India retrieved from on 6 July 2010

Budget 2010-11: fiscal deficit (2010); retrieved from on 6 July 2010

Corporate catalyst India (2010); A report on Indian Tourism and Hotel Industry, retrieved from on 6 July 2010

Emirates Palace (2010); retrieved from on 6 July 2010

Fischer Stanley (2002); Breaking Out of the Third World: India's Economic Imperative retrieved from on 6 July 2010

India Demographics Profile (2010); retrieved from on 6 July 2010

India GPD growth rate (2010); retrieved from on 6 July 2010

Indian Inflation (2010); retrieved from on 6 July 2010

India's Religion and Philosophy (2000); retrieved from on 6 July 2010

India Tourism (2009); retrieved from on 6 July 2010

States and Union Territories (2010); retrieved from on 6 July 2010

Tourism And Hospitality (2010); retrieved from on 6 July 2010

Travel India Smart (2006); retrieved from on 6 July 2010 retrieved on 6 July 2010

Download full paperFile format: .doc, available for editing
Contact Us