The paper "Leadership Influence on the Market Performance - Aussie CommerceGroup, Though World" is a good example of a management case study. Organizational leadership has been found to be a significant factor in contributing to the success of a business. This is because when the organizational leader implements the right leadership approached, employees become productive and focused towards the goals set by him. Consequently, a leader that implements a better leadership structure determines the level of performance of the organization concerned. This is because companies reported in the Business Weekly in the Fast 1100 companies in 2013 shows that leadership structure is a significant factor to determine the marketing performance of a company.
This paper provides an investigation of the contribution of leadership towards the market performance of Thought World that was ranked 6th, Aussie CommerceGroup that was ranked 1st, Fossil energy Services that was ranked 4th and Nutrition Warehouse that was ranked 8th. Case Studies The leadership of Aussie commerce group This company was ranked the 1st among the 100 fastest growing companies in Australia with a percentage profit of 276% and a turnover of $43.1 million in the year 2012-2013.
The company is managed by Adam Schwab and Jeremy Same as the CEOs. The company is generally involved in advertising, marketing and media activities (Anderson, 2013). The leadership structure of the CEOs of the company is considered to be the main contributing factor to the market performance of the company. The leadership of Schwab has been focused on ensuring customer satisfaction by providing advertising services and products at the absolute best price which ensures clients are pleased to work with them (Blazey, 2009). In the advertising activities, the leadership has been focused on engaging the audience by appealing to their interests and desires.
This has resulted in the popularity of ads made by the company, thus resulting in a good reputation of the company. Furthermore, his leadership has been focused on the increased use of social media to interact with his clients and allow people using online services to get access to the products and services of the company. The leadership of Schwab has also been focused on creating a culture of competition among his employees.
Thus, most employees of the company have strived to do their best in their areas of specialization. The result is that the quality of advertising services has been efficient and customers have been pleased with the media products of the company. In addition, Schwab has effective marketing skills and has worked in a number of marketing roles. This has enabled him to equip his employees with a culture of marketing the products and services of the company (Carter, Ulrich & Goldsmith, 2005). As a result, there has been increased awareness about the products and services of the company and it has been possible to achieve high profitability.
Furthermore, the methods of interaction between Schwab and his regular customers have been positive and any customer complaints have been handled with great concern. All customers have been treated well irrespective of their character. This has resulted in a better relationship between the staff of the company and customers, thus promoting business activities and resulting in the success of the organization. Schwab has also been an effective financial manager and has been able to provide a guide into areas where finances need to be invested.
For instance, he has focused his financial investments in the areas such as EatNow, an online food ordering site that has contributed significantly towards the success of the company (Hanlan, 2004). Another area where Schwab’ s effective financial management skills have been demonstrated is during the purchase of TheHome, an interiors deals site that has been successful in the provision of interior design products through the internet. Other online food ordering sites that have been bought by the company include Deals. com. au, Ouffer, Pop. com and the fresh food selling company The Meat Merchant.
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