The paper "Application of Technologies for Trimble Navigation Limited " is an outstanding example of a marketing case study. Trimble Navigation Limited is a leading provider of advanced location-based solutions with an objective to maximize productivity and enhance profitability in favor of the organization. The company was founded in 1978 to integrate its positioning expertise in Global Positioning Systems, optical and inertial technologies with application software, wireless communication, laser and services to provide complete commercial solutions for the execution of business as acquired by the company. The company has offices with 900 patents for the provision of services in a variety of industries including engineering and construction, agriculture, communication infrastructure, transportation and wireless trough its portfolio’ s in 21 countries of the world.
The company has acquired new technologies for growth in emerging applications including automobile navigation, surveying, machine guidance, wireless platforms, asset tracking, and telecommunications infrastructure. Global Navigation Satellite System (GNSS), Global Positioning System (GPS), Lasers, Optics, Inertial, and Compass are the technologies as acquired by the company for the execution of the business strategy in the competitive business environment and the application of the technology-based strategy has resulted in the generation of business to the tune of $1.1 billion for FY 2009 in all the major fields of its operations.
The small business program is one the important additional initiative of the Trimble Navigation for promotion of growth in original interventions of the company through the application all the eight components of the program. Application of the technological resources along with tangible and intangible resources assist the company for the execution of the business strategy for the achievement of the objectives of the company as in favor of all the stakeholders. The study has been designed into five major sections: introduction along with sub-topic, the significance of technologies and small business program for Trimble, a description of the data collection process beginning with the development of survey instrument, presentation and discussion, and conclusion. Section 1: Introduction Trimble Navigation is a leading provider of advanced positioning solutions with an objective to maximize productivity and enhance profitability as in favor of the company.
The company is pursuing its business strategy in twenty-one countries of the world with headquarter at Stewart Drive Sunnyvale in major industries like construction, land survey, agriculture, telecommunication, mobile resource management, asset tracking, government sector and mapping.
The company is a leading provider of advanced positioning solutions that maximize productivity and to enhance profitability through the application of tangible, intangible and technological resources. Trimble has integrated a wide range of positioning technologies including Global Positioning System (GPS), optical, laser, and inertial technologies with the application of software, wireless communications, and services to provide complete commercial solutions to the clients. All these integrated solutions provide customers to manage to collect and analyze complex information in a quick and faster fashion for the organizations more competitive, efficient and profitable in the competitive business environment.
The products of Trimble are used in more than a hundred countries around the world through a highly capable network of dealers and distribution partners to provide professional and technical services and support to the customers. The company is registered at NASDAQ Stock Exchange, TRMB and is executing its business strategy through the application of business tools like direct internal controls, risk assessment, management visibility as in favor of the organization, strategic partner alliances, acquisition and application of technologies in the field of communication and service delivery as per satisfaction of customers and to ensure economic viability and sustainability.
Trimble has applied positioning technologies for commercial application in a systematic and phased manner.
1. Michael Russell Rip, James M. Hasik (2002). The Precision Revolution: GPS and the Future of Aerial Warfare. Naval Institute Press. p. 65. ISBN 1557509735. http://books.google.com/?id=mB9W3H90KDUC.