The paper 'Ethical Issues in the Supply Chain for Tea' is a wonderful example of a Business Case Study. Tea is one of the beverages that is consumed in large quantities after water. Tea, which is scientifically known as Camellia Sinensis, is produced by a number of developing countries such as Kenya, Rwanda, Tanzania, and India. The largest global producers of tea ate China, Sri Lanka, Kenya India, and Indonesia (Wetherly & Otter, 2013). Considering the trend in the global economy for tea, the consumption of tea is increasing, with the latest statistic stated in the year 2010 by the United Nations Food and Agricultural Organisation that the consumption increased by 5.6%.
However, ethical issues in the trade of the highly demanded commodity are necessary to ensure the production process considers the issues on sustainability and workers' welfare. To ensure ethical issues such as fairness and environmental sustainability in the supply chain for tea, a number of non-governmental organizations have come up with policies and measures that the tea producers must follow to successfully compete in the global market (Clark, 2013). The non-governmental organizations play a critical role in engaging the agricultural supply chain in agricultural sourcing for tea and getting the ethical issue involved in the production in the fair trade agenda.
Most interestingly, there has been a realization that the buyers and the sellers involved in the tea trade have close ties that may affect the implementation of the formulated policies (Crane & Matten, 2007). Therefore, the discussion in this paper address some of the ethical issues that must be considered by all the tea producing companies, supplies, and packaging, as well as the consumers.
The discussion will carry out an analysis of the ethical issues, and make a recommendation to Ethico Supremica on the issues to be handled (Bandyopadhyay & Bhoovigyan, 2005). Sustainability in Tea Production The production of tea is labor-intensive since the industry is one of the major job creators for many families, both in India and in other countries that grow tea. The industry has created a lot of jobs in the rural and remote areas where the large tea plantations are grown (Carrier & Luetchford, 2012). Many people gain their wages through tea picking and in the processing zones.
In recent decades, the production of tea has increased, hence influencing the price by making it lower and unsustainable for the production process. The competition in the pricing and market space has prompted the buyers to seriously consider ethical trade in all the countries that produce tea. The ethical trade is ensured to allow the tea traders to conserve the social and environmental dimensions in the production and supply chains. The ethics are effective in making the poor producers in the developing countries to realize a suitable income and economic development (Bandyopadhyay & Bhoovigyan, 2005). For a long period, not all the tea producers showed an interest in the environment or the social dimensions in the supply chain for tea.
Therefore, to ensure sustainable production of tea, the company must only consider sourcing tea from those companies that consider the social welfare of the workers, the environment, and the application of sustainable agricultural practices (Clark, 2013). All the companies that are involved in tea production and supply chain are supposed to adopt ethical trading or sourcing.
Ethical sourcing means that the company must take responsibility for the social and the performance of the environment at all stages of the supply chain with much consideration to the primary tea producers. The change is meant for the company to abandon the traditional practices and engage in farming and trading practices by taking the responsibility and behavior for those responsible for the joint ventures or the subsidiaries (Crane & Matten, 2007).
Bandyopadhyay, A., & Bhoovigyan Vikas Foundation, New Delhi. (2005). Sustainable agriculture. New Delhi: Northern Book Centre.
Carrier, J. G., & Luetchford, P. (2012). Ethical consumption: Social value and economic practice. New York: Berghahn Books.
Carrigan, M., Marinova, S. T., & Szmigin, I. (2005). Ethics and international marketing: Research background and challenges. Bradford, England: Emerald Group Pub.
Clark, J. P. (2013). Practical Ethics for the Food Professional: Ethics in Research, Education and the Workplace. Wiley-Blackwell.
Clay, J. (2005). Exploring the links between international business and poverty reduction: A case study of Unilever in Indonesia. Oxford: Oxfam
Crane, A., & Matten, D. (2007). Business ethics: Managing corporate citizenship and sustainability in the age of globalization. Oxford [u.a.: Oxford Univ. Press.
Czinkota, M. R., & Ronkainen, I. A. (2013). International marketing. Mason, OH: South-Western Cengage Learning.
Hill, C. W. L., & Jones, G. R. (2007). Strategic management: An integrated approach. Boston, Mass: Houghton Mifflin.
Maheshwari, D. K. (2014). Composting for sustainable agriculture. Cham : Springer
Neilson, J., & Pritchard, B. (2011). Value Chain Struggles: Institutions and Governance in the Plantation Districts of South India. Hoboken: John Wiley & Sons.
Philip Sloan, Willy Legrand, Joseph S. Chen. (2013). Sustainability in the Hospitality Industry 2nd Ed: Principles of Sustainable Operations. Routledge
Reiboldt, W., & Mallers, M. H. (2013). Consumer Survival: An Encyclopedia of Consumer Rights, Safety, and Protection. Santa Barbara: ABC-CLIO.
Sati, V. P. (2014). Towards Sustainable Livelihoods and Ecosystems in Mountain Regions. Cham: Springer.
Wetherly, P., & Otter, D. (2013). The business environment: Themes and issues. Oxford: Oxford University Press.
Yawar, S. A. (2015). Corporate Social Responsibility in Supply Chains: Relevance of Supplier Development. Kassel, Hess: Kassel University Press.
Young, L. (2011). The marketer's handbook: Reassessing marketing techniques for modern business. Chichester, West Sussex, U.K: Wiley