Essays on Apples Organizational Culture Case Study

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The paper "Apple’ s Organizational Culture" is a great example of a case study on management. Culture is a shaping template and a body of different learned behaviors in the form of shared meanings, ways of managing role relationships, and distinct techniques of working and assessing outcomes. In every organization, man values, beliefs, and norms are shared by all organizational members (Sutton & Nelson 1990, p. 865). Culture serves many functions within the organization. It creates a sense of identity among all organizational members and it sets limits on behavior. Culture also shapes attitudes while at the same time generating commitment and enhancing social stability.

Additionally, it is an effective sense-making and control mechanism. This paper assesses the concept of organization as culture, with the organization under analysis being Apple Inc. Apple Inc is one of the most reputable companies in the world. Its iconic products are popular and the company’ s notoriety for secrecy is well recognized. Indeed, the company imposes extremely harsh sanctions on any employee who violates its rules on information sharing. Some of the products whose release was shroud in secrecy include the iPhone and itunes.

Although the iPhone is a great gadget, Apple chose to keep all information regarding it a jealously guarded secret. The corporate culture at Apple is a socially constructed reality that is created and sustained through different kinds of ideologies, beliefs, rituals, norms, and values. Although a cohesive culture is an ideal basis for success, it can easily serve as a trap in Apple’ s corporate setting. Part A of this paper highlights different aspects of Apple’ s organizational culture and its manifestation. It also points out various negative aspects of the resulting corporate culture and how it impacts on the company’ s performance.

Part B will review and explain Apple’ s organizational culture from the view point of another organizational example, that of Canon Inc.  


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Nonaka, I, & Kenney, M 1991, Towards a new theory of innovation management: A case study comparing Canon, Inc. and Apple Computer, Inc. Journal of Engineering and Technology Management, Vol. 8 No. 2, 67-83.

Reimann, B, & Wiener, Y 1988, ‘Corporate culture: Avoiding the elitist trap’, Business Horizons, Vol. 31, No. 2, pp. 36-44

Sutton, C, & Nelson, L 1990, Chronic Work Stress and Coping: A Longitudinal Study and Suggested New Directions, The Academy of Management Journal, Vol. 33, No. 4 (pp. 859-869)

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