Essays on Strategies of David Jones, Kmart, and Coles Supermarket Using Porter's Competitive Strategies Case Study

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The paper “ Strategies of David Jones, Kmart, and Coles Supermarket Using Porter's Competitive Strategies” is an affecting variant of the case study on management.   Strategic planning is an organization's development of describing its strategy and generating resolutions on allowing its resources to pursue this strategy (Bradford et al, 2000). Among the organization's  resources are its people and its capital. According to Samson and Daft (2009), it is the formal deliberation of an organization's future course.   Michael E. Porter developed in 1979 at the Harvard Business School a tool to make an analysis of the attractiveness of an industry structure.

This is the Five Competitive Forces Model. It is an analysis tool that is made by the identification of five fundamental competitive forces. These forces are the entry of competitors, the threat of substitutes, the bargaining power of buyers, the rivalry among the existing players, and the bargaining power of suppliers. A sixth factor could be added which is the government. To describe two of Porter's strategy, the bargaining power of buyers, and the bargaining power of suppliers will be discussed and examples will be given.

The relationship of a marketer with a buyer or supplier may be lucrative but after some time, the situation may change. A good example is Dell. Currently, it is buying its chips from Intel. However, after some time AMD may suddenly come up with new products that may make Dell seriously consider forging relations with AMD instead of Intel. On the other hand, Raymond E. Miles and Charles C. Snow developed the Organisational Type theory. Based on their theory, there are three superior performing business types. They believe that all other organizations are average, and in some cases, less than average. Their theory holds that superior organization has a direct and clear match between its mission, strategies, behavior, and characteristics.

These organizational types are the defenders, prospectors, analyzers, and reactors. To concentrate on two types of organizations, the defenders and prospectors will be discussed.


Bradford, Robert W., Duncan, Peter and Tracy, Brian. 2000. Simplified Strategic Planning: A No-Nonsense Guide for Busy People Who Want Results Fast! Chandler House Press.

Kenny, Graham. 2003. Management. Australian Financial Review, p. 44-45.

Miles, Raymond E. and Snow, Charles C. (1978). Organizational strategy, structure, and process. New York: McGraw-Hill Book Co.

SPorter, M. (1979). How competitive forces shape strategy. Harvard Business Review, 57 (2): 5-8.

Porter, M. 1998. Competitive Strategy: Techniques for Analyzing Industries and Competitors, New York: Free Press.

Samson Danny and Daft, Richard L. Management. 2009. 3rd Asia Pacific ed. South Melbourne: Cengage Learning Australia.

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