Essays on Airbnb, Uber and Sharing Economy Case Study

Download full paperFile format: .doc, available for editing

The paper "Airbnb, Uber and Sharing Economy" is a good example of a marketing case study.   The Sharing Economic atmosphere is a socio-economic system that worked around the sharing of human and physical assets. It offers the disseminated production, appropriation, exchange and utilization of goods and services by various individuals and organizations. Whilst the sharing Economic climate happens to be in its early stages, referred to most remarkably as a series of services and new companies which permit P2P trade through innovation, this is the start: completely and potentially it is a new socio-economic framework which installs sharing and participation at its center - overall ranges of interpersonal and financial life.

(Gose 2013) The Sharing Economic atmosphere includes the following perspectives: swapping, trading, aggregate buying, collective utilization, shared possession, shared worth, co-agents, co-creation, reusing, upcycling, re-distribution, exchanging utilized products, leasing, obtaining, loaning, membership-based models, distributed, communitarian economy, circular economy, pay-as-you-use economy, wikinomics, shared loaning, smaller-scale financing, small scale business, online networking, the Fine work, social enterprise, futurology, crowdfunding, crowdsourcing, support to-support, open-source, open information, client delivered content (UGC). (Paulsen 2014) Hajj, one pillar of Islam, is one of five mandatory basic Muslim pillars.

It is incumbent upon each Muslim to make the journey to the blessed city of Mecca in any event once in their lifetime, it they can bear to and are sufficiently healthy to travel and perform the ceremonies. "Afford" is of prime significance – in light of the fact that the yearly journey is of impressive cost. By and large, it costs USD 6,000 (£ 3,700) for a person to make the yearly journey. This implies the millions who come to Saudi Arabia every year, contribute a great many dollars to the Saudi economy. The number of individuals coming to Mecca to perform Hajj is expanding by the year and it is evaluated that the number is liable to increment from 12 million to right around 17 million by 2025.

The high number of explorers have added to the improvement of the religious tourism industry inside of Saudi Arabia, which makes up to 3 percent of the nation's (GDP). Incomes from Haj and Umrah services in 2012 were recorded at more than SR 62 billion ($ 16.5 billion), up 10 percent, up from the 2011 figures.

While the vast majority of the flood of capital is seen by Mecca and Medina, the advantages are likewise harvested by support services taking into account the solace and needs of those going for their Haj and Umrah. Market portion - whether it's the luxury, economy, or something in the middle - to a great extent figures out what clients need most in a hotel stay. In spite of the fact that clients in all sections value price, security, room quality, and location while picking a hotel, these basics simply take care of the expense of entry in today's competitive accommodation industry, and they offer no insurances for winning repeat business. To accomplish supportable, long haul development, hoteliers must build up a profound comprehension of the sort of clients they need to pull in, then offer an experience that is customized to that particular gathering.

By turning out to be more receptive to the inclinations of present and potential visitors in their segment, hospitality organizations can all the more precisely target and build important, enduring relations with them.

On account of Airbnb, we will concentrate on three variables to be specific; room quality, worth and security since a portion of alternate components are not pertinent for Airbnb's situation. (Gallup 2014)


Absher, K. and Crawford, G. (1996). Marketing the community college starts with understanding students’ perspectives. Community College Review, 23(4), 59-68.

Barton, D. (Ed.) (1978). Marketing higher education. San Francisco: Jossey-Bass.

Beder, H. (Ed.) (1986). Marketing continuing education. San Francisco: Jossey-Bass.

Bloomquist, P., Clements, C. and Josiam, B. (1998). Hospitality and Tourism student recruitment: Strategies based on the decision-making process. Journal of Hospitality and Tourism Education, 10 (1), 18-22.

Bush, V., Ferrell, O.C., and Thomas, J., Jr. (1998). Marketing the Business school: an exploratory investigation. Journal of Marketing Education, 20 (1), 16-24.

Carnevale, D. (2000). Colleges test video for virtual visits. Chronicle of Higher Education, 46 (43), A44.

Driscoll, C. and Wicks, D. (1998). The customer-driven approach in Business Education: A possible danger? Journal of Education for Business, 74 (1), 58-61.

Gose, B. (2000). Colleges turn to consultants to shape the freshman class. Chronicle of Higher Education, 45 (35), A49.

Gregory, S. and Fenich, G. (1994). Service: The marketing stepchild—A Hospitality scenario. Hospitality and Tourism Educator, 6 (3), 55-58.

Hartigan, R. (2000). Surfing for the right school. U.S. News & World Report, 129 (10), 90-94.

Hiam, A. (1997). Marketing for dummies. Chicago: IDG Books Worldwide.

Hossler, D. (Ed.) (1986). Managing college enrollments. San Francisco: Jossey-Bass.

International Council on Hotel, Restaurant and Institutional Education (Chrie). (1999). A guide to college programs in culinary arts, hospitality, and tourism (6th Ed.). New York: John Wiley and Sons.

Kotler, P. and Fox, K. (1985). Strategic marketing for educational institutions. Englewood Cliffs: Prentice Hall.

Kotler, P., Bowen, J., and Makens, J. (1996). Marketing for Hospitality and Tourism. Upper Saddle River: Prentice Hall.

Lords, E. (2000). Community colleges turn to consultants to help them recruit and retain students. Chronicle of Higher Education, 46 (37), A65.

Lovelock, C. and Wright, L. (1999). Principles of service marketing and management. Upper Saddle River: Prentice Hall.

Magrath, A. (1988). Market smarts: Proven strategies to outfox and outflank your competition. New York: John Wiley and Sons.

Majaro, S. (1993). The essence of marketing. New York: Prentice Hall.

Paulsen, M. (1990). College choice: Understanding student enrollment behavior. (Report No. EDO-HE-90-6). Washington, DC: ERIC Clearinghouse on Higher Education. 61

Poynter, J. (1993). How to research and write a thesis in Hospitality and Tourism: A step-by-step guide for college students. New York: John Wiley and Sons.

Rappole, C. (2000). Update of the chronological development, enrollment patterns, and education models of four-year, master’s and doctoral hospitality programs in the United States. Journal of Hospitality and Tourism Education, 12 (3), 24-27.

Riegel, C. and Dallas, M. (1999). Hospitality and Tourism: Careers in the world’s largest industry. In International Council on Hotel, Restaurant and Institutional Education (Chrie), A guide to college programs in culinary arts, hospitality, and tourism (6th Ed.). New York: John Wiley and Sons.

Rienerth, J. (1999). Teaching, tracking, and marketing our product. American Sociologist, 30 (1), 5-17.

Roach, R. (1999). High-tech admissions. Black Issues in Higher Education, 16 (17), 48-49.

Short takes. (1997). THE Journal, 25 (5), 66-68.

Spiegler, M. (1998). Have money, Will matriculate. American Demographics, 20 (9), 50-56.

Terrell, K. (1999). Applying to college online. Black Issues in Higher Education, 16 (14), 34-35.

Veysey, L. (1980). Undergraduate admissions: past and future. In Marketing in college admissions: A broadening of perspectives. New York: College Entrance Examination Board.

Zemsky, R. and Oedel, P. (1983). The structure of college choice. New York: College Entrance Examination Board.

Download full paperFile format: .doc, available for editing
Contact Us