The paper “ Tourism Motivation and Behavioral Segmentation, Milton Keynes as a Destination" is an inspiring example of a term paper on marketing. Tourism is a preferred leisure time activity. The motivation which triggers an individual to select particular hobbies and places for a holiday is exciting tasks, which permit a healthier comprehension of people’ s attitude and behavior in the area of free time utilization. The motives why individuals prefer a tourist place in place of another are vital matters for both schedulers and administrators of the tourism industry. Motivation is the compelling push which makes a person to undertake some action.
This means that inspiration triggers a person to act on something. Motivation is, therefore, the starting point of all conduct as well as traveling. Tourist inspiration is the international incorporation and interaction of natural and social forces that provide worth and bearing to tour options, attitudes, and familiarity (Maslow, 1943). Segmentation is used to separate consumers into clusters with universal wants and needs so as to produce specific commodities and services to fulfill each cluster of requirements. This is a tool to cluster clients into different clusters depending on their assortment of distinctiveness, which will permit additional objective-oriented marketing.
Moreover, the industry of tourism plays a fundamental position in the financial system of a country in particular and to the cities. Milton Keynes is a city that has stood in the limelight of tourism and as such has remained an attraction site for customers from all parts of the world both young and old (Nick & Gyimothy, 2002). Motivation People’ s inspiration to act is an exciting issue to discover, particularly in the comprehension of free time motivation.
The idea of motivation in a marketing framework is described and comprises the surroundings of motivation from a tourism perspective. Motivations are the primary rationale for a specific traveling conduct and are a fundamental task incomprehension of the assessment of tourists’ processes, as well as evaluating the succeeding contentment of tourist’ s anticipation (Songshan & Hsu, 2009). Motivation is basically the means that respond to the doubt concerning the reason why and how individuals’ behavior is triggered and directed. For that reason, motivation is well thought-out as the inside causes that inflate and influence individual behavior.
It is expressed as a compelling power that causes us to be in motion. In the same way, motivation can be described as an “ inner force” that pulls an individual to take action and offer a way to conduct. Motivation itself is the progressions that guide individual to act as they act and the procedure start when a want occur that a user desires to gratify. Once the want has been triggered, a situation of hostility present that coerces the customer to try to lessen or eradicate the want (Vroom, 1964). Moreover, motivation is also described by “ motive” .
Motive and motivation mean inducement or force. Though, motivation is deeper than the motive. Each one has its distinctive type of stuff in the kind of objective of conduct but motivations have an outcome of circumstances of contacts. The difference between drive and inspiration is significant since it permits the classification of the vigor that causes people to act permit these intentions to be articulated in a different way by various persons. It is affirmed that motives be differentiated from inspiration, where the earlier reference to the nonspecific refresher for conduct.
In fact, motivations entail aim or substance and are relations between drive and circumstances (Solomon, 2004).