The paper “ How Concept of Decision-Making and Marketing Influences How a New Product Is Received in the Tourism and Hospitality Market" is a persuading example of a term paper on marketing. In a competitive market such as the hotel and tourism industry, it is important for the players in the industry to continuously adopt new modes and methods of ensuring that they stay top of their game (Fulop et al nd, p.12; Vasilescu, 2012, p. 13) Maintaining a competitive advantage is a key in this business. The clients who are present in this industry are rarely loyal to a specific place or hotel.
They are always on the lookout for the place that is offering the best in terms of quality and ambience. It’ s all about making the client feel special in this kind of place. Most people save a lot of money in their lives and go to spend a fortune in the tourism and hotel industry. For this and other reasons, they intend to enjoy value for their money, and how best to do that except going to the place where they think that they are offered the best in quality and ambience? Many tourist destinations and major hotels strive to bring up new products into the market to ensure that they retain their customers and acquire new ones.
In view of this statement, this paper investigates how an organization can apply this concept in marketing its new and unique product and facility. In this paper, the product being investigated is the aquarium lounge. An explanation of the decision-making process and how it was applied to create the aquarium lounge, a description of the target market or markets, The desired positioning strategy for the aquarium lounge including consideration of pricing and competition will also be analysed.
The way the aquarium lounge will be communicated and promoted to the desired target markets will also be analysed. New experience-based product descriptionThe aquarium lounge is a concept that will see the creation of a giant lounge or restaurant beneath a huge aquarium. The aquarium lounge will be designed in such a manner that the restaurant will look like a normal restaurant except that the roofing and the walls will be made of glass and inside the glass walls will be aquatic animals and fish.
Lighting will also be utilized in such a manner that will give the place a great oceanic and aquatic ambience. Many people wish to go to the ocean and beaches but most times people do not afford the chance and the cost that comes along with the same. This lounge will provide people with a close-up and almost similar setting and ambience as the ocean. The food that will be served in this lounge will be seafood.
The description of the lounge is simple and basic. The lounge will be made in such a way that will allow people to eat under the dome. Its referred to as the dome because it will be designed in the shape of a dome so that it can accommodate the pressure. All types of ocean life will be in display in this large tank on all sides, and on the roof. People will take their meals under this dome. The form of lighting that will be used in the dome will also be a reflection of the ocean life.
The whole concept is designed to ensure that they feeling received is purely that of being at the beach, only that this is more intimate in the sense that people feel as if they are inside the ocean.