Essays on Tourism Management and Business Assignment

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The paper "Tourism Management and Business" is a worthy example of an assignment on business. “ Tourism is an exciting and dynamic sector that is constantly changing. It can affect people’ s lives in many different ways: for tourists, it can be a source of lifelong memories, joy, and fulfillment, and for businesses and destinations it is a source of income and employment. As tourism has grown and become an even more prominent activity, tourism studies as an academic field have also developed” (Inkson & Minnaert, 2012). Due to globalization, tourism has emerged as an industry by itself and is now a major contributor to economies of different nations.

Inkson & Minnaert (2012) argue that tourism is viewed as part and parcel of the globalization process sine it is an industrial segment with globalized supply and demand while it is also a social occurrence that can easily influence peoples worldwide. It is obvious that the continued rise in global leisure, pleasure, and recreation activities will call for a significant strengthening of how tourism is managed. There is also increased acceptance of tourism’ s role than what has been conventionally understood and that a more in-depth understanding of its breadth and depth is needed (Leiper, 2004).

Tourism management is not simply confined to administration within the tourism and hospitality setting but is closely involved with all the major functions, processes, and procedures that are practiced and performed by the various areas associated with the tourism system as a whole. Event Concept Festivals and public events can be found in all societies. Combined with a range of special celebrations and events, they are becoming unique and exquisite tourist attractions as well as destination image building makers.

Destination images must be created with an aim of effectively competing against other touristic packages (Pike & Ryan, 2004:333), while at the same time, developing appropriate means of approaching destination positioning strategy, thus allowing destinations to cut its own niche among tourism products and its consumers (Alhemoud & Amstrong (1996); Echtner & Ritchie (2003); O’ Leary & Deegan (2003); Beerli & Martin (2004).

References

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Allen, J., O’Toole, W., McDonnell, I. & Harris, R. (2002). Festival and special event management. Milton, Queensland: Wiley.

Beerli, A. & Martin, J. D., (2004). Tourists’ Characteristics and the Perceived Image of Tourist Destinations: A Quantitative Analysis– A Case Study of Lanzarote, Spain. Tourism Management, 25: (623-636).

Derrett, R., 2008. Regional festivals: nourishing community resilience: the nature and role of cultural festivals in Northern Rivers NSW communities. Queensland: Southern Cross University.

Echtner, C. & Ritchie, J. B., (2003). The Meaning and Measurement of Destination Image. The Journal of Tourism Studies, 14(1): 37-46.

Esu, B. B., Arrey, V. & Mbaze-Ebock., (2009). Branding Cultural Festival as a Destination Attraction: A Case Study of Calabar Carnival Festival. International Business Research. 2(3):182-192.

Getz, D., 1990. Festivals, Special Events, and Tourism. New York: Van Nostrand Reinhold

Inkson, C & Minnaert, L. (2012). Tourism Management: An Introduction. New York: SAGE.

Leiper, N. (2004). Tourism Management (3rd Ed.), Malaysia: Pearson Education Australia.

Mader, R. (2011). Stone Country Festival. 31st May 20133 Retrieved

Matos, N., Mendes, J. & Valle, P. (2012). Revisiting the destination image construct through a conceptual model. Dos Algarves. A multidisciplinary e-journal No. 21

Molina, A., Gomez, M. & Martin- Consuegra, D. (2010). Tourism Marketing Information and Destination Image Management, African Journal of Business Management, Vol. 4

Pike, S. & Ryan, C. (2004). Destination Positioning Analysis through a comparison of Cognitive, Affective, and Conative Perceptions. Journal of Travel Research, 42: (333- 342)

Sonmez, S. & Sirayaka, E. (2002). A Distorted Destination Image? The Case of Turkey. Journal of Travel Research, Vol. 41: (185-195)

Wang, Y., (2009). The impact of festivals and events on city image: A Case Analysis of Ningbo International Fashion Festival. Rotterdam: Erasmus University

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