The paper "Tourism Marketing: Great Wall of China as a Tourist Attraction" is a good example of a term paper on marketing. The paper seeks to synchronize the various concepts that are harbored in tourism, their developments, and their shortcomings. The main aim of the report is to analyze the Great Wall of China as a tourist attraction in relation to the segmentation strategy that the attraction employs. In addition, the paper will present two pieces of marketing communication from the attraction that demonstrates its segmentation strategy. This is in relation to the various marketing approaches that tourist attractions apply and subsequently implement to remain at the top of world-class tourist attractions.
Primarily, it will focus on the Great Wall of China as a tourist attraction that has arguably made China a tourist destination not forgetting the economic input that it has brought to the Asian country. Introduction Tourism (Franklin 2003) sharply remains a force to reckon with when it comes to the social-cultural development of any given area across the world. In this regard, tourism nowadays regulates the economic development of not only developing countries but also developed countries.
In the early years, tourism was seen as a preserve of the economically stable members of the society but with progression in years, it has been adopted by all classes in the society. This was a result of huge expenditures that accompanied tourism that was not parallel to most people’ s income thus tourism became a luxurious affair and not a basic necessity. In light of this, the continued development of tourism has metamorphosized the exercise from a mere social activity to a business venture leading to the eminent development of the hospitality industry and also the management of tourist attraction sites by both the government and non-governmental organizations alike (Johan W.
2001). Tourism, tourist attraction, tourism marketing, and tourist The term tourism refers to the voluntary act of visiting luxurious places either for domestic or foreign purposes to sample new events, places and accustom themselves with newer cultural values across the globe. In light of this, tourism is practiced by individuals branded as tourists meaning that they simply ‘ tour’ places. Tourism is also a learning experience as tourists gain a considerable amount of knowledge from the visits.
For instance, they learn new cultures, languages and fashion trends that they carry home at the end of the tourist dispensation. Tourist attractions, therefore, provide ample leeway for the provision of foreign exchange that fosters development. Tourist attraction's viability is influential and advantageous only if the political atmosphere is contusive. This is because political administrations play a significant role in the realization of peace and democracy that foster tourism. It is highly unlikely that tourists will visit tourist attractions in a conflict country.