Introduction“All tourism is cultural yet all tourism destroys culture”. Based on this statement, this paper aims to show how with the changing world tourism ends up destroying culture. Most tourist attractions are based on people culture for example in Malaysia, Fiji, the Maasai in Kenya and several other places. With changes in the world and the quest for the tourism industry to ensure sustainable tourism; a new tourism industry develops. This is a clear indication that the original tourism systems fade and new forms arise. If all tourism is cultural and all tourism changes due to sustainable development, then all tourism destroys culture based on Urry’s argument that postmodernism destroys culture.
Sustainable tourism leads to changes in the tourism industry and changes lead to postmodernism and postmodernism leads to a destruction of culture through ways that will be explained in the paper. All Tourism is Cultural All tourism is referred to as cultural since tourism involves similar practices of tourists. Tourists visit different tourist sites for the same reasons. A tourist is a person who visits a place for leisure. Tourism is sight seeing, going to places of interests or visiting areas with attractive sites and cultures.
The reason why people visit tourist attraction sites and places is because of the unique cultures of those regions and the attractive sites, which in most cases hold unique historical backgrounds and unique historical events. Examples of such tourist attraction places include; African countries like Kenya with unique events in the wildlife and Egypt with historical monuments, Malaysia, Bali, Fiji, and several other areas (MacCannell & Lippard, 1999). The tourists go for leisure reasons as has been noted and perform almost similar practices.
When tourists visit a site with historic events like the wild beast crossing of river Mara in Kenya, they visit such a place to see the wonderful event (MacCannell & Lippard, 1999). This kind of event happens during a specific season and not every time. There are also different cultures that are of interest to people like the Malaysian culture which people long to experience. The activities of tourists give them the name of tourists just the same way a tribe with a specific name is distinguished by its culture.
This is just an explanation to the fact that tourism practices are distinguishable just the same way as specific community’s practices are distinguishable. All tourism is therefore cultural; it is a custom or way of life. SustainabilitySustainable development is that which sustains the current human kind in a specific environment and makes it possible for the next generation of humankind to live in the capacity environment that supports it (Wahab, 1997). Objectives and principles of sustainable development include; equity within and between generations, conservation and enhancement of ecological processes and integration of environmental, social and economic considerations (Wahab, 1997).
When there is sustainable development, then sustainability is achieved. Wahab noted that, “sustainability implies fresh approaches to planning and renewed commitments to use the resources within the capacity of an environment to sustain the environments for such use” (Wahab, 1997 p. 18). If the resource available in the environment is culture, and culture is used to attract tourists and make money/to boost the economy of a country, fresh approaches and planning would be made to sustain tourism in that country or region.