International Strategy for the Phone House - Case Study Example

ntroductionBrief Outline of the CompanySony Ericsson is a mobile communications company that was established in 2001 by a joint venture between Sony Corporation, an electronic power house and Ericsson, a telecommunications leader.... A strategy is a systematic plan of action and it has to have its aims and objectives.... This indicates that for a strategy to be developed, the developer has an aim to accomplish.... A strategy is a systematic plan of action and it has to have its aims and objectives....

To help the users stay on top of their busy lives, as well as being a great entertainer thanks to the phone's wide 5.... The price of the phone makes the business people as the most preferred target audience.... The features make the phone a perfect device for business people because it enables them to transact and communicate business whenever they are across the globe (CHANG 2011, pg88).... The Samsung galaxy note 3 is playing to the market for those who want both a phone and a tablet; and this suit well with the business class....

It is important that Samsung phone brands like Galaxy S have adaptable features in China culture.... Therefore, provision of phones with attractive and simple features will probably change the perception of China consumers on Apple phone brands.... Therefore, the Samsung Company together with other foreign enterprises in China should engage in an international dialogue that will tend to develop a franchise kind of business....

nbsp;The mobile phone has been touted as one of the devices that have been and will continue transforming the underdeveloped countries (Wyche & Murphy, 2).... nbsp;The mobile phone has been touted as one of the devices that have been and will continue transforming the underdeveloped countries (Wyche & Murphy, 2).... Technology and Appropriability The solar power technology in mobile phone charging is not new in Kenya.... Portable mobile chargers have been introduced by a number of mobile phone companies like Nokia....

Nokia came up with this innovation to capitalize on its ubiquity enabling international roaming arrangements among mobile phone operators and giving subscribers a chance to use their mobile phones in all parts of the world (Siegmund, Matthias and Weber 1998, p.... … The paper 'Managing Innovation at Nokia Corporation " is a good example of a management case study....

The threat of relinquishing leadership in mass-market has grown manifold with the emergence of Asian competitors manufacturing low-cost mobile phone gadgets (Burrows, 2012).... A noteworthy decrease in the market share of Nokia's mobile phone by 17%, from 40% to 23% has seen the company dominance in mass-market decline to 17% in the period of 2007-2012, up from a high of 40%.... After the launch of the Nokia's Window 8 phone, analysts postulated that "The challenge is that the world is working on the 4th, 5th and 6th editions of their devices, while Nokia is still trying to move from chapter 1....

) In-house research: It involves the organization's employees' gathering, compiling and documenting marketing information and data such as observation, customer interviews, and questionnaires without the need to hire external marketing research firms (Zikmund and Babin, 24).... … The paper “Development and Implementation of International Marketing strategy” is a brilliant version of the assignment on marketing.... nbsp;   The paper “Development and Implementation of International Marketing strategy” is a brilliant version of the assignment on marketing....