Essays on Travel Plans and Market Segmentation: Honeymoon and Vacation Assignment

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The paper "Travel Plans and Market Segmentation: Honeymoon and Vacation" is a worthy example of an assignment on marketing.   Couple A is looking for romance and indulgence and even spending more time together while their parents who in this case happen to be Couple B are much focused on luxury and are more inclined towards exploring the history and culture of Venice. This explanation brings about the difference between the needs of the two groups, which in most cases is attributed to the age difference between the two (Brunso, Scholderer & Grunert 2004).

To exonerate this, it is a matter of fact that, the bride and the groom fall under the Young Optimism VALS, which means that their age is between 20-30 years and in most cases, are active, and therefore tend to indulge more on sports music and other social activities. Their parents are between 50-60 years, therefore are under the Visible Achievement Vous segment, and therefore seek quality and value for money. However, it is worth noting that, the two groups have a similar cultural background and therefore there are some activities, which they would opt to do together for their lifestyles, which are compatible (Divine & Lepisto 2005).

It has proved that the psychological dimension of consumer behavior, which reflects much of the differences between modes of living and patterns of consumption that are associated with them. This means that most of the consumer behaviors, which are associated with psychographics, are linked to behavior, interest, and opinion (AIO). In this case, it is therefore in accord to state that lifestyle patterns will give a better platform to have both couples satisfied in their stay in Venice Italy.

In other words, when the psychographic information of the two couple are incorporated, their needs and wants will be clearly understood. In accordance with a research by Kotler and Armstrong (2007), consumers are divided into diverse groups based on their personality and lifestyle when defining them about psychographic segmentation. In other words, psychographic defines and measure the lifestyle of a certain group and therefore the value and lifestyle are definite valuables that define an individual giving organizations a clear picture so as to identify the ecological consumer segment (Fraj and Martinez 2006). It is therefore in line to define psychographic segmentation as a behavioral segmentation that divides the market into groups in accordance with visitors’ lifestyles (Brunso, Scholderer & Grunert 2004).

This, in this case, dictates that, even if the two couples come from the same cultural background, there are high chances that their behavior, expectations, and needs are very different. Additionally, their behavior is many influences on their activities, attitude, and expectations. In other words, there is in no way all the activities and attitudes towards certain activities of the two groups are the same (Hur, Kim & Park 2010).

They will differ in a big way.

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