Essays on Advent of E-Commerce in Australia Case Study

Download full paperFile format: .doc, available for editing

The paper "Advent of E-Commerce in Australia" is a great example of a business case study.   E-retailing was first used by small and big companies from as earlier as 1997. During this time dell computers were commonly used for managing multi-million projects owned by different companies. Orders were being purchased and sent online. The success of e-retailing was enhanced by the introduction of Barnes and Noble’ s e-retail site by the Amazon. com. Following great and continuous advancements in technology, the generation of more secure orders through the internet has been enhanced.

During the same year, there was a press release which revealed that Auto-by-Tel had managed to surpass its one million sales by use of the internet. This was a landmark in the evolution of e-commerce (Evers 2006). The Nielson Media continued to report that by the end of 1997 the cumulative number of people who were using the internet to make business transactions had reached 10 million. The Jupiter report in 1998 had predicted that the amount that was generated in the world by the end of 1998 through e-retailing was to reach 318 billion dollars.

Through e-retailing, the e-tailware has been developed (Mello 2011). The e-tailware refer to the software tools are used in business transactions to develop and generate different business documents such as catalogs and the orders. Research has shown that the software can now be used by businesses to avail commodity prices for comparison by different customers. The primary objective of this report is to critically discuss the concept of e-retailing commonly known as e-commerce. The report will look at the trends in which the use of the internet has influenced the business industry and the benefits it carries for its users.

The report will particularly use the case of Australia to discuss this concept. The advent of e-commerce in Australia In Australia, the use of the internet has seen many achievements in the business sector. Computer networks are used to help fasten the production processes alongside the distribution, disposal and dispatch of goods and services. In extension, the internet is now used in many homes in Australia for transacting and making online purchases. The internet has also enhanced international e-retailing whereby sales from foreign countries through the internet.

Access for global household goods is very easy. The commonly e-retailed commodities in Australia include the purchase of books, music, computers, movies and other allied products such as the DVDs and the 3G networks (Baker 2010). In Australia, e-tail appears to have gained substantially over years even though the e-tail market locally is perceived to still immatures opposed to the United Kingdom, the United States, Japan and Korea as well as China. Currently, the e-retail sales in these countries are approximated to more than 6% of the total retail sales as opposed to Australian e-retail sales at 3%.

In general, the benefits that internet users get are presumed to be more than the costs associated (IBIS World 2010). It is also assumed that e-retailing is expected to shift the market and the consumption of local products to those that are produced in the global market. Currently, more research is being done to investigate the trends of e-retailing in the country. The Access Economics has been commissioned by the Department of Broadband, Communications and Digital Economy to study the e-retail trends in the market more especially with regard to household goods and the impacts of the trends on the consumption patterns and the general policy implication.


AusIndustry. (2010). Small business online vodcast transcript, Drycleaners.pdf, accessed Oct 2010.

Australian Bureau of Statistics (ABS). (2009a). Household Use of Information Technology, Australia, 2008-09, ABS Cat No. 8146.0.

Australian Communications and Media Authority. (2010). Australia in the digital economy – Consumer engagement in e-commerce, strategic research project, November 2010.

Baker, M. (2010). Internet bites - but how hard?, Sydney Morning Herald, 16iq1.html, accessed 1 Feb, 2012.

Evers, J. (2006, November 15). Billions of dollars spent on security. Retrieved 1 Feb, 2012, from 6135989.html#ixzz1XvhTa4zs.

Frost and Sullivan (2010). A$12 Billion Australian Consumer eCommerce Market Underdeveloped and Lags US and UK by Three Years, Retrieved 1 Feb, 2012, from

IBISWorld (2010). Online Shopping and Mail-Order Houses in Australia, July. Household E- Commerce Activity and Trends in Australia 27 Commercial-in-Confidence.

Mello, J. P. (2011, August 9). Cybercrime fight costing companies more this year. Retrieved December 18, 2011, from more_year

Mello, J. P. (2011, August 9). Cybercrime fight costing companies more this year. Retrieved 1 Feb, 2012, from more_year.

Nielsen C (2008a). Four in five Australian internet users now shopping online news release October 3 2008,, accessed 1 Feb, 2012.

Nielsen, C. (2008b). Trends in Online Shopping: a global Nielsen consumer report.

The Board of Taxation (2010). Review of the application of GST to cross -border transactions, A report to the Assistant Treasurer, February 2010.

Download full paperFile format: .doc, available for editing
Contact Us