Triumph Motorcycles - Two Strategies to Improve the Market Share - Example

the market niche is developed through the establishment of figures for sold units.... Having known its entire market niche, it is safe to postulate that the management could use it to include both the potential customers as well as those that already exist.... The fact that the companies directly deploy the customers in its operational activities beats other strategies that it currently has in place in that with the customer's getting to decide on efficiency, quality and performance of the product definitely implies that they are willing and able to purchase the tested units altogether....

This was going on simultaneously with the expansion of the motorcycle division which covered every market.... In between these two extremes are motor cars, scooters, outboard engines, and power equipment.... The first car produced by Honda was launched two months later and it was known as the S500 which was a 2 door roadster with a 49cc engine 44 horsepower.... Honda became the largest manufacturer of motorcycles by 1955, through an amalgam of hard work, good products and good luck (bikedeadline....

As the market leader in the motorcycle segment and the 8th largest automobile, the company needs to sustain the company and improve its market share (IBISworld, 2013).... This may be the basis why their products, especially motorcycles are having a positive performance in the market both in developing and developed nations.... the market is changing and the customer now wants fuel and environmentally efficient cars.... According to IBISworld (2013), Honda Motor Company faces stiff competition from other market players including General Motors, Totota, Volkswagen, BMW, Chevrolet, Tata and Mercedes among others....

The focus of this report is to establish and adjust the market mix of Braaap organisation.... In the competitive motorcycle market, Braaap as an emerging brand must try to establish feasible marketing strategies and up its game in order to win a competitive edge.... Braaap Organisation is a firm located in Australia that deals with the manufacturing of motorcycles.... The company is driven by the desire to make accessible and enjoyable motorcycles....

The report focuses on the strategies used by this company to capture the market both at home and Away.... The report focuses on the strategies used by this company to capture the market both at home and Away.... As much as Honda being a young company than other motorcycle manufacturing companies from other parts of the world, it rose to prosperity within no time and captured a large share of the world market.... … The paper "Entering of Honda Company into a Potential US market" is a perfect example of a marketing case study....

The Triumph Company was built from successful inventions of Siegfried Bettman who moved to England and started producing Triumph cycles product that eventually hit the market in 1886, and in subsequent years, the product had gained huge popularity in England.... This, in turn, has made it possible to force the product into the market hence making it one of the most sought after motorbikes in the history of Australia and its neighbouring regions and the world at large....

Therefore, this report will dwell on the company's production of motorcycles and their marketing so as to win the market share.... Salary and wage bills are very high for this company as most of its revenue is channelled towards that, and it would otherwise have been used to conduct research in order to improve the customers' services.... Strengths: Large market share.... Honda Company has the largest market share in the world, and it has different branches in various parts of the country, and globally....

It specializes in the manufacture of heavyweight motorcycles and it has been dominant in the market for over a century.... The five forces analyses are discussed in the report for the purpose of analyzing the internal and external market environment of the company.... The company has however been strong in terms of working on strategies enabling it to outwit its competitors.... This is attributed to the quality of the motorcycles the company has been manufacturing....