The paper “ Toyota Company - Facing Stiff Competition in Australia” is an intriguing example of the case study on marketing. The main issue that actually happens is that the government is strategizing on how to reduce smoking prevalence in Australia. The government is promoting anti-tobacco media campaigns, often called counter-advertising campaigns, which were originally aimed at countering the effects of tobacco advertising by cigarette manufacturers. The government is actually focusing on changing individual behavior by discouraging smoking. According to Ogden (2012), the key objectives in various campaigns have also attempted to decrease smoking rates among Australian citizens by changing the social norms.
This was done by generating public support for various tobacco control policies, such as new tax initiatives. According to Ashton (2013), the Australian government had already implemented major ass media campaigns as part of the primary strategies of discouraging tobacco use. Other policies introduce is the total ban on public smoking in the regions of Australian cities. Another strategy used in Australia to reduce the smoking habit was banning smoking in indoor hospitality venues such as restaurants and bars. The bars will not lose customers by going smoke-free.
However, there has been a serious reaction from bar owners. They claim that they were likely to lose smoking customers. Taxing highly cigarettes is the main way of reducing tobacco use because many people who are low-income earners are more likely to quit smoking. Furthermore, young people are likely they would not join smoking because the products would be expensive or them. It is evident that young people would prefer to spend on clothing than on cigarettes. According to various research conducted in Australia, it is evident that smoking cigarettes kill more Australian than homicide, alcohol, AIDS, car accidents, suicide, and illegal drugs.
Smoking is bad for the environment. Personally, I am convinced that people smoke because ignorant. Many people do not even know the content of the cigarette, and if they knew, they would be smoking it. Reports from various leading medical practitioners have clearly indicated that smoking is bad for your lungs, colon, your heart, and every other part of the human body. Many people, not only in Australia but across the world die because of heart disease and lung cancer.
Smoking is one cause of these killer diseases.
Ashton, A. (2013). Issues in Prevention, Diagnostics, Screening, Statistics, and Testing.
Ogden, J. (2012). Health Psychology. McGraw-Hill International
Beissmann, T. 2013. Toyota Australia announces 100 redundancies following export dip. Accessed on October 15th, 2013. (http://www.caradvice.com.au/255537/toyota-australia-announces-100-redundancies-following-export-dip/)
Dowling, J. 2013. Exports the key to Toyota Australia's future success. Accessed on October 15th, 2013. (http://www.news.com.au/business/companies/exports-the-key-to-toyota-australias-future-success/story-fnda1bsz-1226761395369