Examples List on 2000 Word Essays

Consumer Behavior Importance
The paper "Consumer Behavior Importance" is an outstanding example of marketing coursework. Consumer behavior can be defined as the process through which consumers select, buy and consume goods or services in order to satisfy their wants. The consumer buying process involves a lot of stop including need identification where the consumer recognizes that they need something.…
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International Marketing - IKEA
The paper "International Marketing - IKEA" is a perfect example of a marketing case study. IKEA is a Swedish Multinational company that deals with the design and sale of home furniture, appliances and other accessories. The furnishing retailer has grown to become a world leader in Do It Yourself (DIY) home furniture. Most of the company products are sold as a flat pack where the consumer is responsible for assembly.…
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Implementing Marketing Strategies for BBQ Fun
The paper "Implementing Marketing Strategies for BBQ Fun" is a perfect example of a marketing case study. Marketing strategies are practices and opportunities that companies invest their resources to help increase their sales as well as achieve competitive advantage against their competitors. Marketing strategies could be formulated for either long term or short term objectives.…
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The Marketing Mix for Holden Captiva
The paper "The Marketing Mix for Holden Captiva" is an outstanding example of a marketing case study. The marketing mix is as a framework that a manager uses in decision making to make their products suit the consumer needs. It is defined as a set of factors, actions and tactics that are used by a company to promote the brand and the products of the company.…
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Marketing Management and Marketing Controlling
The paper "Marketing Management and Marketing Controlling" is a great example of a Business Case Study. The Australian economy has witnessed phenomenal growth in the past decade from different industries with specific growth coming from the mining industry. However, the recent analysis outlines an economic boom in other sectors of the Australian economy. …
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Core Value Proposition - M135i Hatch of BMW in Australia
The paper "Core Value Proposition - M135i Hatch of BMW in Australia" is a good example of a marketing case study. Bavarian Motor Works is a German automobile company that deals in the manufacture of motor vehicles, and motorcycles and automobile engines. The company was founded in 1917 and is found in German with its headquarters located in Munich.…
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Marketing Plan for the Aussie Pooch Mobile
The paper "Marketing Plan for the Aussie Pooch Mobile " is a great example of a marketing case study. The government has shown great consideration and support for the welfare of dogs and cats and other home pets through the Companions Animal Act. The act requires that the owner of a cat or dog or any other pet be responsible for looking after the animal's basic needs at all times.…
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Environmental Benefit of Public Transportation through the Eyes of Social Marketers
The paper "Environmental Benefit of Public Transportation through the Eyes of Social Marketers" is a great example of a marketing case study. Social marketing worldwide has been able to have a good track record due to their range of behaviours and effectiveness for both personal and community gain. Community-based social marketing has been a major success in emphasizing positive behaviour.…
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The Advert of the New Honda HR-V Sport Utility Vehicle Car
The paper “The Advert of the New Honda HR-V Sport Utility Vehicle Car” is a convincing variant of case study on marketing. Advertising is the correspondence communicated by an organisation to try and influence viewers to buy the advertised products. The correspondence is mainly via diverse forms of media. This includes radio, TV, billboards, product placement, and print adverts.  …
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Engagement and Management of the Online Community
The paper "Engagement and Management of the Online Community" is a wonderful example of a Management Case Study. Qantas Airways Limited formed in 1920 is the leading carrier airline in Australia and among the oldest in the world. The airline based in Sydney controls 65% of Australia’s market with its subsidiaries operating the Qantaslink and Jetconnect operating under the Qantas brand.…
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Strategies for Joint Venture Success
The paper "Strategies for Joint Venture Success " is a wonderful example of a Marketing Case Study. Gemcom's relationship with other service providers and suppliers is essential towards establishing its strategic approach and success within the market. In the video-based case, an ethical issue arises pertaining to the relationship between the company and a Russian based company.…
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What It Takes to Be an Entrepreneur
The paper " What It Takes to Be an Entrepreneur" is a great example of a Management Essay. Entrepreneurship requires a delicate balance between skill and qualities, and the right attitude. It is not as simple as it is made out to be, but with hard work and the right approach, becomes one of the most fulfilling experiences. It is important for an entrepreneur to realize what it takes to succeed. …
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Marketing Management and Planning
The paper "Marketing Management and Planning" is a great example of a Marketing Term Paper. This report a continuation of the situational analysis of Samsung Electronics aimed at creating a marketing plan that would ensure the company addresses its major issues to enhance its competitiveness. The situational analysis identified some issues that need to be solved.…
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A Unique Take On Positioning and Market Segmentation
The paper "A Unique Take On Positioning and Market Segmentation " is a perfect example of a Marketing Case Study. The culture and marketing approach of Tesla has always been extremely innovative, competitive and efficient, and different from the other automobile manufacturers. This approach to marketing is unlike the customary marketing management approach of the automobile industry. …
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Gloria Jeans Coffee Issues
The paper "Gloria Jeans Coffee Issues" is a great example of a Management Case Study. Gloria Jean Coffee is a premium coffee maker that mainly focuses on franchising their business to the local people in the United States of America. The industry is currently in the target of a small market segment majorly targeting young adults who are of age between 16 to 25 years.…
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Whether Alcohol Companies Would Sponsor Sports
The paper "Whether Alcohol Companies Would Sponsor Sports" is an outstanding example of marketing coursework. When a topic on alcohol consumption and young people come across, the most raised concern is how alcohol and sports are closely associated (Sivyer, 1990). In the modern world, sports are being more and more commercialized and sponsorships have taken over local and international sports.…
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How Starbucks Manage Their Service Provision
The paper "How Starbucks Manage Their Service Provision " is a great example of a marketing case study. The Starbucks Coffee, Tea and Spice Company was founded in 1971 by jerry Baldwin, Gordon Bowker and Zev Siegel. The company aimed at educating and informing consumers about fine coffee (Stanley, 2002). The company was taken over by Howard Schultz in 1987 and from then its expansion kicked off.…
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State of Affairs in the Industry of Cafes and Coffee Shops in Australia
The paper "State of Affairs in the Industry of Cafes and Coffee Shops in Australia " is an outstanding example of a marketing case study. You are a Freelance Economics Consultant who has been commissioned by the Commonwealth Government to analyse the state of affairs in the industry of Cafes and Coffee Shops in Australia and report your findings to the Government.…
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Strategic Marketing Planning of Goodman Fielder Limited
The paper "Strategic Marketing Planning of Goodman Fielder Limited " is a good example of a marketing case study. Goodman Fielder Limited is an Australian company involved in the production of packed food products such as bread, dairy products, margarine, oil, and ingredients. The company operates in Australia as well as in New Zealand (Anderson & Business Expert Press, 2012).…
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Vodafone Company Market in Australia
The paper 'Vodafone Company Market in Australia " is a good example of a marketing case study. Vodafone Company operates in the telecommunication industry and provides mobile phone and data services to their customers. The telecommunication market in Australia is a board market with a wide range of customers’ requirements.…
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Goal, System, and Contingency Performance Models in Management
The paper “Goal, System, and Contingency Performance Models in Management” is a  convincing example of a literature review on management. For every organization, the performance is greatly influenced by the management of human resources. There is a great significance in management practices in relation to human resource management.  …
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Hobart Travel International Marketing Plan
The paper "Hobart Travel International Marketing Plan" is a perfect example of a marketing case study. Hobart is one of the tourism companies based in Tasmania, Australia. The company offers competitive tourism services like transport and tour guides. Tourism industries have continued to grow and the tourism market keeps on getting larger.…
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Electronic Vehicle Export to the US
The paper "Electronic Vehicle Export to the US" is a great example of a marketing case study. The United States is located in the Northern America region. It borders various countries, including Canada and Mexico. The country is a federal republic and consist of 50 states. The United States is the largest, technologically advanced and most competitive economy across the world.…
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Process of Designing a Decision Matrix
The paper "Process of Designing a Decision Matrix " is a perfect example of marketing coursework. In view of Cox (2003), coming up with a decision on the holiday destination has been a common challenge among many people. This is so as a result of the number of options that an individual might be faced with.…
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Internal and External Factors That Influence Consumers' Decisions
The paper "Internal and External Factors That Influence Consumers' Decisions" is a great example of marketing coursework. Consumers decision making is a complex discipline that has seen many scholars giving their views regarding what factors influence consumers to make decisions to purchase a product or not.…
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