Examples List on 3250 Word Essays

Marketing and Shake-Out Stage Strategies
The paper "Marketing and Shake-Out Stage Strategies" is a perfect example of a Marketing Term Paper. UNE life is one of the best fitness and wellbeing programs being offered by universities in Australia. UNE life is a collaboration of services offered by the University of New England and SportUNE. UNE life offers a variety of sporting facilities and services to the University.…
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Qantas Partnership - Alliance with British Airways
The paper "Qantas Partnership - Alliance with British Airways" is an outstanding example of a marketing case study. The global market competition changes have engulfed the market causing drastic management changes in multinationals across the globe. In this regard, one of the strategic approaches through which global ventures have adopted to mitigate competition is through the establishment of alliances.…
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Service Quality in Melbourne Marriot Hotel
The paper “Service Quality in Melbourne Marriot Hotel“ is a  perfect variant of a case study on marketing. Service Quality plays an integral part in meeting customer satisfaction. For an organization to offer quality services, it needs to set service standards in order to have a competitive advantage over its rivals.…
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Monopoly and Perfect Market Structures
The paper "Monopoly and Perfect Market Structures" is a good example of marketing coursework. Market structures influence the rate and nature of economic growth in an economy. In this case, the existence of diverse marketing structures, influence the adopted government policies, stakeholders behaviours as well as increased commitment levels.…
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Starbucks Brand Equity
The paper "Starbucks Brand Equity " Is a wonderful example of a Marketing Case Study. Starbucks has established a strong geographical presence globally and maintained a market share of more than 36.7 percent in the U.S. market. CBBE model can be applied to assess the progress that Starbucks has achieved in building its brand.…
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Market Response and Marketing Mix Models
The paper "Market Response and Marketing Mix Models" is a perfect example of a Marketing Case Study. Nivea also applies a pull and push strategy to attract sales (Bradley, 34). A push strategy involves personal selling. It is mostly applicable in business to business transactions. This is recommended if the product is not doing well.…
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International Marketing - Delaware North of Australia Parks and Resorts
The paper "International Marketing - Delaware North of Australia Parks and Resorts " is a great example of a marketing case study. Delaware North of Australia Parks and Resorts is an international leader in hospitality as well as Food Service Company. Its establishment began in 2009 through the successful acquisition of various remarkable resorts in Australia.…
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Prospective New Opening of Crossfit Hobart Fitness Center
The paper "Prospective New Opening of Crossfit Hobart Fitness Center " is a great example of a marketing case study. Crossfit is an exercise approach which is widespread and well recognized for its effectiveness. Designed in line of military training, Crossfit clubs offer their clients a high level of personal training, expert advice and support to reach their personal health and fitness targets.…
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The English Wiz International Marketing
Generally speaking, the paper "The English Wiz International Marketing " is a great example of a marketing case study. The English Wiz is a language Software developed in Australia and it is to be marketed in China. In recent years, China has fast developed into the emerging global economic powerhouse.…
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Coastal and Marine Pollution in Australia
The paper "Coastal and Marine Pollution in Australia" is an outstanding example of an environmental studies case study. The environment plays a significant role in the health, development and livelihoods of people, animals and plants in the planet. Due to varied natural and manmade factors, the environment has largely been compromised which has, in turn, generated adverse effects.…
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Nike and Adidas - Consumer and Behaviour Theory
The paper "Nike and Adidas - Consumer and Behaviour Theory" is an outstanding example of a marketing case study. This report will examine two companies, Nike Inc and Adidas AG with regards to their sports shoe brands namely Air Jordan and Adidas Sports Performance. The two companies use different consumer behaviour theory and concepts to market their brands.…
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Strategic Marketing Plan for Cathay Pacific Airways
The paper "Strategic Marketing Plan for Cathay Pacific Airways" is a perfect example of a marketing case study. Cathay Pacific began its operations in 1946 as a regional airline for Asia based in Hong Kong International Airport but currently one of the world-leading airline companies providing cargo and passenger transport services across more than 149 destinations in 39 countries.…
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Marketing Strategic Planning and the Theory of the Firm
The paper "Marketing Strategic Planning and the Theory of the Firm" is a great example of a Marketing Case Study. Anderson (1982) cited that the role of marketing in strategic planning entails the identification of the most suitable long-term positions. This will be key to ensuring the support and satisfaction of the customers. This is applicable to the introduction of I Battery to the market. …
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Sports Event Management - Problem Experienced by Tough Mudder
The paper “Sports Event Management - Problem Experienced by Tough Mudder” is an impressive example of an essay on management. Tough Mudder event often occurs in the State Motorcycle Sports Complex Broadford located in the Australian 260 Strath Creek Road, Broadford VIC 3658. The management has its headquarter in Brooklyn, New York with other offices in London and Melbourne.  …
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Full Strategic Appraisal of Moet Hennessy Louis Vuitton
The paper "Full Strategic Appraisal of Moet Hennessy Louis Vuitton" is an outstanding example of a marketing case study. This paper aims at offering a full strategic appraisal of LVMH (Moet Hennessy Louis Vuitton). The best way to do this is by offering an external analysis of the organization and this will be offered by undertaking and conducting a PESTLE analysis coupled with the Porter Five Forces model of the organization.…
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Marketing Plan for Tourism in Shrewsbury Town
The paper "Marketing Plan for Tourism in Shrewsbury Town" is a good example of a marketing case study. Shrewsbury town is one of the novel places that is gifted with monumental and historic sites that act as tourist attraction features. However, despite the significant features, the town has not extensively exploited its potential and is beaten by towns that have similar features in terms of the numbers of visitors.…
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Great Answers to Tough Marketing Questions
The paper "Great Answers to Tough Marketing Questions" is a perfect example of a Marketing Case Study. The software and hardware market for products in the IT industry have merged to include those in the telecommunication, and specifically, mobile telephony. An extra sector of this particular industry would be that which directly deals with the internet. …
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Marketing Audit Report of Yoplait Yoghurt
The paper "Marketing Audit Report of Yoplait Yoghurt" is a good example of a marketing case study. Marketing is the proactive complex process by which business companies expresses customer's interest and values. Thus, the process generates the strategies and approaches that explore the sales techniques, business communication pattern as well as business developments.…
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Mapping Consumer Digital Journey - Bing Lee
The paper "Mapping Consumer Digital Journey - Bing Lee" is a great example of a marketing case study. Established in 1957, Bing Lee is an Australian proprietary firm located in New South Wales and deals with the selling of electric goods as well as home appliances. Bing Lee has a chain of forty-one superstore across Australia.…
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Service Marketing of Morton Sydney
The paper "Service Marketing of Morton Sydney " is a good example of a marketing case study. Morton Sydney has practical experience in the deal and renting of premium private properties in Sydney's East and City regions to the touchy, top of the line market. Having concentrated on this business for a long time, the Circular Quay office has been in charge of setting numerous record costs and seat mark deals for our customers.…
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Measuring Marketing Effectiveness Using Metrics
The paper "Measuring Marketing Effectiveness Using Metrics" is a great example of a Marketing Case Study. Business organizations are quickly moving into a period of focused marketing spending. Previously, cutting costs was considered to be the best means of generating revenue. However, the tougher economic environment has put limitations on sales and marketing budgets.…
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Business Strategy in a Global Environment - Nestle Australia Ltd
The paper "Business Strategy in a Global Environment - Nestle Australia Ltd " is a perfect example of a marketing case study. Nestle Australia Ltd encompasses a section of the broader regional Oceania business belonging to Nestle Global. In the year 2010, Nestle Australia Ltd generated annual sales of more than two thousand five hundred billion Australian dollars, it has established eleven factories in Australia with an estimated 3620 product lines.…
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Advertisements of The Hunger Games Film Adaptation
The paper "Advertisements of The Hunger Games Film Adaptation" is a great example of a marketing case study. People’s perception of things is dictated and governed by their opinion and notion about the stimuli (agents, actions or conditions that reduce a response) being received. As Cohen (2011) suggest, the five senses that individuals normally receive “messages” are: smell, taste, sight, touch, and sound.…
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Dilmah Ceylon Tea: Marketing Development in Australia
The paper "Dilmah Ceylon Tea: Marketing Development in Australia" is a good example of a marketing case study. Dilmah Tea is a renowned company in Australia; the company has been in the Australian market since the 1960s. During its early operations, the company was extremely successful; however, during its later operations in the 1980s, the company started losing its market share due to a un-sustaining market strategy.…
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Principles of Marketing for Business - the Manchester United Brand Identity
The paper "Principles of Marketing for Business - the Manchester United Brand Identity" is a perfect example of a marketing case study. Organisational branding and marketing has evolved and emerged as a common management principle over the last decade. In this regard, organisations, across all industries, both good and services industries seek to establish a unique and innovative brand as the key tool and driving factor in their marketing strategies.…
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