Examples List on 3500 Word Essays

IMC Plan for Apple Inc
The paper "IMC Plan for Apple Inc " is a good example of a marketing case study.  Apple Inc., which was formerly known as Apple Computer, Inc., is involved in designing, manufacturing and marketing of personal computers, allied software, services, peripherals and other application-based solutions. …
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Overview of the Canadian Jewelry Retail Sales Industry
The paper "Overview of the Canadian Jewelry Retail Sales Industry" is an outstanding example of a marketing case study. Canada is one of the countries in the world with the highest jewelry acquisition in the world. The jewelry market in Canada can be divided into two retail categories: costume jewelry (precious metals and gems) and fine jewelry.…
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Understanding Marketing System
The paper "Understanding Marketing System" is a great example of a Marketing Case Study. A marketing system can be defined as a network of various entities, which can be an individual, a group individuals, a corporate, a network or a combination of these, related either directly or indirectly, in a sequence or together. …
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Dealers Performance and Customers Preference in Passenger Car Marketing
The paper "Dealers Performance and Customers Preference in Passenger Car Marketing" is a perfect example of a Marketing Case Study. Every entrepreneurial entity is operated by departments for the achievement goals and objectives set by the organization. Some of these departments includes sales department, marketing department, just to mention a few. …
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International Trends in Marketing Management
The paper "International Trends in Marketing Management" is a wonderful example of a Marketing Case Study. Kingfisher Airlines is the largest airline in India. It is based in UB City, Bangalore, with its head office being in Andheri, Mumbai. Its parent company is United Breweries Group and which has a stake of 50 percent in the other low-cost carrier, Kingfisher Red. …
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Components of an Effective Road Safety Campaign, Theories of Behaviour Change
The paper "Components of an Effective Road Safety Campaign, Theories of Behaviour Change" is a perfect example of marketing coursework. The paper looks at the importance of road safety campaigns which are mainly to increase public awareness on proper road use. However, for these campaigns to be effective, they must be enforced through various measures such as police regulations.…
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Marketing Strategy for Qantas Airline Services
The paper "Marketing Strategy for Qantas Airline Services " is a good example of a marketing case study. Situational analysis is important in evaluating the company’s internal capability with regard to the environment in which the business operates in. this tool will be used to analyze the Qantas Airline Limited with regard to its business activities and how they are affected by the environment in which it is operating.…
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Essentials of Marketing
The paper "Essentials of Marketing" is a perfect example of a Marketing Case Study. This report focuses on the marketing of the UHT treated flavored milk, which is a product recently developed by Quinncom International Pty Ltd. This new product aims to promote drinking milk. For this report, a marketing plan has been developed which focuses on launching the UHT flavored milk.…
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Strategic Marketing Planning for the Small to Medium-Sized Business
The paper "Strategic Marketing Planning for the Small to Medium-Sized Business" is a perfect example of a Marketing Case Study. Strategic Market Planning is the process in which a business unit sets up decisions that can yield a profound competition in the market it serves. The strategic plan usually is based on the number of the marketing process.…
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Recommendations to Moose Enterprise Pty Ltd
The paper "Recommendations to Moose Enterprise Pty Ltd " is a great example of a marketing case study. Humanity has an aggravated desire for music. This emanates from the notion that music is good for the soul and heals the brain. With these in mind, it is apparent that there is a market niche as there is insufficient music equipment developed for children.…
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Neem Oil Head Lice Solution Issues
The paper "Neem Oil Head Lice Solution Issues" is a great example of a Marketing Business Plan. Neem Oil targets parents to school-going children, who at some point in their lives, suffer from head lice infestation. The main target is, therefore, the millions of school-going children in Australia and their parents. …
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Attractiveness of Singapore & Mexico for Foreign Direct Investment
The paper “Attractiveness of Singapore & Mexico for Foreign Direct Investment” is an excellent example of a report on macro & microeconomics. With globalization, multinational corporations (MNCs) are seeking new markets outside their traditional home countries. This is normally attained through foreign direct investments- FDI.  …
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Strategic Marketing for Classic Knitwear Company
The paper "Strategic Marketing for Classic Knitwear Company" is an outstanding example of a marketing case study. Strategic marketing is the critical tool in attaining the competitive edge in world markets over the competitors. Baker (2010) stated that technology advancement and the rising globalization has intensified competition as business cross borders to search for new markets to maximize their revenues.…
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Word-of-Mouth as a New Element of Marketing Communication Mix
The paper "Word-of-Mouth as a New Element of Marketing Communication Mix" is a great example of a Marketing Assignment. Communication plays an important role in making a business’s marketing strategy successful. Without proper communication, a business’s target group will not get to know about the products being manufactured and marketed by an entity.…
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Factors that Have Led Companies to Shifting More of Their IMC Budgets to Sales Promotion
The paper "Factors that Have Led Companies to Shifting More of Their IMC Budgets to Sales Promotion" is a good example of marketing coursework. Integrated Marketing Communications (IMC) is an approach whose aim is to attain an organisation's marketing campaign. IMC makes use of an array of promotional methods which are highly coordinated the intention being to ensure that all the methods augment each other.…
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Dilmah Ceylon Tea: Market Development in Australia
The paper "Dilmah Ceylon Tea: Market Development in Australia" is a good example of a marketing case study. Within an organization, there are a number of functions that have to be well executed so that the organization can be in a state of easily realizing its goals and objectives. Poor strategic planning and execution of functions such as marketing cause great effects on the competitive performance of an organization.…
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SportUNE Community Physiotherapy Clinic Market
The paper "SportUNE Community Physiotherapy Clinic Market" is a good example of a marketing case study. SportUNE is a precinct found in the University of New England in Australia. It houses a range of sporting facilities including indoor multi-purpose halls, gym, 15 hectares of playing fields, heated 25 m indoor pool, Bellevue grandstand, crèche, café, group fitness rooms, indoor climbing wall and outdoor netball, basketball, and tennis courts.…
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Global Motors Plans in Marketing
The paper "Global Motors Plans in Marketing" is an outstanding example of a marketing case study. The aim of this case study was to determine the differences and association in desirability measures of each of the five automobiles among the respondents sampled. This included the establishment of the demographic factors, with the highest desirability measure for each of the five automobiles that Global motors intend to market.…
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Vodafone - Using Technology to Improve Economies
The paper "Vodafone - Using Technology to Improve Economies" is a great example of a marketing case study. Vodafone is one of the leading international mobile communications company in the world. The company is in operation in 67 countries currently and some are through partnership i.e Safaricom in Kenya. It has provided employment to thousands of people while serving millions of customers.…
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Deliciosa Comida Restaurant - Green Practice, Providing Tailored Customer Services, Meeting the Market Needs
The paper “Deliciosa Comida Restaurant - Green Practice, Providing Tailored Customer Services, Meeting the Market Needs“ is a  convincing variant of business plan on marketing. Texas has grown, and its future is bright in the eyes of many investors. the city is regarded as the next silicon valley of the US due to its robust technological infrastructure.…
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Role of Business Servicescapes in Yolanda Catering
The paper "Role of Business Servicescapes in Yolanda Catering" Is a great example of a Business Case Study. Customer’s impression formation is determined by servicescapes (physical environments) which may be positive or negative. Emotional states are preceded by cognitive states. Better service can be increased by training to increase employee performance, productivity, and motivation. …
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Integrating Customer Focus Across the Firm
The paper "Integrating Customer Focus Across the Firm" is a great example of a Finance and Accounting Case Study. The service delivery industry is one of the outstanding industries within any economy. It has experienced a lot of significant developments and progressive strides. The financial service is one of the most advancing service sectors in the world. …
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Hewlett-Packard's Marketing Strategy - Environment and Competitor Analysis, Segmentation, Targeting & Positioning
The paper “Hewlett-Packard's Marketing Strategy - Environment and Competitor Analysis, Segmentation, Targeting & Positioning” is an excellent variant of a report on marketing. The business world has become hyper-competitive and all business entities are striving to become more competitive than the rivals but only a few have been successful.…
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The Market in Hobart Tasmania
The paper "The Market in Hobart Tasmania " is a great example of a marketing case study. Crossfit health and fitness centers are spread across the world and are well established in the Australian market. The unique fact about these centers lies in the support and sense of belonging it receives from the surrounding community that seeks to attain healthy lifestyles.…
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A New Brand Of Cell Phone
The paper "A New Brand Of Cell Phone" is a perfect example of a Marketing Case Study. Samsung is presently on the lead with a market share of 26%, having dropped from 32% market share previously as of 2016 (Lemish 2013). Micro max is following closely behind and has crossed the two million unit mark in consignments and it holds 22% of the market share (Lemish2013). …
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