Examples List on 4000 Word Essays

Marketing Strategies for Craft Beer
The paper "Marketing Strategies for Craft Beer" is a perfect example of marketing coursework. The consumer decision-making process involves a number of processes and steps which the consumers need to take before arriving into the final decision. The steps included in recognition, information search, and evaluation of alternatives, purchase and post-purchase activities.…
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Choosing the Right Metric to Maximize Profit
The paper "Choosing the Right Metric to Maximize Profit" is a great example of a Marketing Case Study. In this essay, different strategies of the market have been discussed to clear the understanding of strategic marketing planning. UNE life was formed in 2014 and came up with ten distinct and useful services under the UNE life umbrella. …
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Sea Food Export - Market Analysis of Malaysia and Indonesia, Target Market Segment Strategy, Competition and Buying Patterns, Chosen Entry Strategy
The paper “Sea Food Export - Market Analysis of Malaysia and Indonesia, Target Market Segment Strategy,  Competition and Buying Patterns, Chosen Entry Strategy “ is a  great variant of a report  The seafood industry seems to be on the boom worldwide since the value associated with international trade appears to be increasing.…
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External Factors Affecting Consumer Behaviour of Popcorn-Eating Movie Goers
The paper "External Factors Affecting Consumer Behaviour of Popcorn-Eating Movie Goers" is a perfect example of marketing coursework. Popcorn is eaten in theatres mostly as a ritual. The ritual-like consumption of popcorn started during the Great Depression, when theatregoers, pressed by the hard economic times, realised that popcorn was even cheaper than candy bars.…
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Marketing Communication Plan for Samsung Galaxy College Discount Program
The paper "Marketing Communication Plan for Samsung Galaxy College Discount Program" is a good example of marketing coursework. The plan is written with consideration of the tactics to be employed to raise awareness of the Samsung galaxy phone discount program. This program is aimed at challenging the less than favourable opinion of Samsung galaxy phone among students.…
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Elements of Integrated Marketing Communication
The paper "Elements of Integrated Marketing Communication" is an outstanding example of marketing coursework. The marketing function has been changing over time because of the changing demands in the market. Many organizations which have experienced increased growth must have had effective marketing systems which focus on the needs and demands of the customers.…
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The Process of Marketing and Selling Coffee to International Markets
The paper "The Process of Marketing and Selling Coffee to International Markets " is a perfect example of a marketing case study. Organizations rely on marketing to sell and communicate their activities and products to the general public. There are several marketing communications methods deployed by organizations to ensure they reach their target clientele with ease and conquer the market.…
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Design an Integrated Marketing Communications Program for a Product - Coca-Cola
The paper "Design an Integrated Marketing Communications Program for a Product - Coca-Cola" is a great example of a marketing case study. Integration of all marketing tools and sources in a company is referred to as integrated marketing communication (IMC). Integrated marketing communication involves implementing a program that ensures that the consumer’s impact is high with minimal costs.…
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Purchasing Decisions of the Consumers
The paper "Purchasing Decisions of the Consumers " is a great example of marketing coursework. The purchasing decisions of the consumers have usually affected factors that are outside their personal control, these factors also have both direct and indirect impacts on how the consumers consume products and live y.…
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Consumer Decision-Making Process
The paper "Consumer Decision-Making Process " is a good example of marketing coursework. The following paper will discuss the different external factors that influence the consumer when they are deciding which products or services to buy. I will start with a brief introduction of what is meant by the consumer decision-making process as well as the definition of the external factors.…
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External Factors that Influence Customer Decision Making When Purchasing Automobiles
The paper 'External Factors that Influence Customer Decision Making When Purchasing Automobiles" is a great example of marketing coursework. The aim of this essay is to explore the external factors that influence customer decision making in consumer behavior. The automobile is a product regarded as a luxury item 70 years ago. As a mobility product, it plays major roles from moving people and commodities from one place to another.…
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Factors Influencing the Buying Decisions of Consumers
It is really quite essential to state that the paper "Factors Influencing the Buying Decisions of Consumers" is a good example of marketing coursework. It is always important to understand consumer behaviour because the preferences of products and services by the consumers have been changing constantly.…
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Consumer Decision-Making Process
The paper "Consumer Decision-Making Process " is a great example of marketing coursework. The consumer decision-making process is one of the determinants of the success or failure of any business (Schiffman, 2007). How successful any business ultimately depends on how many customers are able to consume their products or services.…
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Marketing Plan for Holden Cruze Hatchback

The paper "Marketing Plan for Holden Cruze Hatchback" is a good example of a marketing case study. Carmaker Holden is a fully-fledge automotive maker based in Port Melbourne Australia. The company started its Australian operations in 1951, meaning that it has been in operation for the last 60 years.

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Marketing Plan for Nokia N8 from Nokia Inc
The paper "Marketing Plan for Nokia N8 from Nokia Inc" is a perfect example of a marketing case study. Marketing communication is the process by which a firm’s information and its offerings are released to a certain segment of the market. Communication is essential in informing the buyer of the availability of an offering, its unique benefits and where and how to obtain and use the offering (Becker and Arnold, 2010).…
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Internet Strategy Development And Implementation
The paper "Internet Strategy Development And Implementation" is a perfect example of a Marketing Case Study. Sydney Car component manufacturer is a company that deals with the manufacturing of the following car components; air conditioners, brakes, driveshafts, exhaust systems, clutches, and flywheels. The company was formed at the beginning of the year 2010. …
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Creating and Marketing New Products and Services
The paper "Creating and Marketing New Products and Services" is a wonderful example of a Marketing Business Plan. This strategic marketing plan will examine the creation, implementation, and assessment of marketing strategies. The focus will be on the implementation of a new idea for SportUNE, a key component of UNE Life and the University of New England as a whole.…
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Consumer Behavior in the Insurance Market
The paper "Consumer Behavior in the Insurance Market" is a perfect example of a Marketing Business Plan. The paper familiarizes with the goals and aims mapping out the behavior of consumers of insurance choices against death. The risk insurance is chosen because most of the product offering insurers provide cover for the risk since that occurs in a highly competitive bid environment. …
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Strategic Marketing Plan for Heron Company
The paper "Strategic Marketing Plan for Heron Company" is a perfect example of a marketing case study. Executing a business idea entails an array of strategies which are essential for a successful business. Formulating marketing strategies offers a foundation and provides focus points for a business. Implementing these strategies follows which involves the actual practice of formulated strategies.…
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MobiTrends - Australian Business Venture Seeking to Supply Turn-Key Innovative Solutions Based on Internet-Based Applications and Latest Technology
The paper “MobiTrends -Australian Business Venture Seeking to Supply Turn-Key Innovative Solutions Based on Internet-Based Applications and Latest Technology” is a thrilling example of a business plan on e-commerce. MobiTrends is a new business venture, specializing in new business-to-business (B2B) e-commerce. Set for launch on 1 April 2014, it will be based in Melbourne.  …
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Apple Inc Global Marketing Plan
The paper "Apple Inc Global Marketing Plan" is a good example of a marketing case study. The iPhone is among phones experiencing high sales in the world (Apple Inc., 2013). Such high sales can be attributed to the phones uniqueness in terms of its features and originality as compared to other smartphones in the market.…
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PEST Analysis Cocoa Delights
The paper "PEST Analysis Cocoa Delights " is a good example of a marketing case study. Cocoa delight is a company that was established back in 2000 and it is among the youngest manufacturers of chocolate. The company places a lot of value on innovation and creativity. Cocoa delights have around 15 gourmet dark chocolate shops in Melbourne and they mainly specialize in handmade dark chocolates (Cocoa delights 2016).…
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Max Lionel Realty Plans and Budget
The paper 'Max Lionel Realty Plans and Budget" is a perfect example of a marketing case study. I met with the CEO so as to discuss the planning and also to gain the approval of the draft planning documents. During the meeting, the CEO proposed some of the key areas which needed to be changed to make the project more successful in the long run.…
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Googles Products and Services and Their Available Markets
The paper "Google’s Products and Services and Their Available Markets" is an outstanding example of a marketing case study. Google company was founded in the year 1998 by Larry Page and Sergey Brin to solve and answer the questions that normally irises in the minds of every internet user. The main ingredient of their solution was a program that they developed which is known as PageRank.…
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Use of Mobile Banking in Kenya
The paper "Use of Mobile Banking in Kenya" is a good example of a marketing assignment. The first initiative described in the case study is the use of Mobile Banking in Kenya. Popularly known as M-Pesa the initiative was launched by Vodafone in collaboration with Safaricom in 2005. Safaricom is the local partner of Vodafone in Kenya and the leading mobile service provider in Kenya and also in some parts of East Africa.…
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