Examples List on 4000 Word Essays

Marketing strategy and Honda Motor Company
The paper "Marketing strategy and Honda Motor Company" is a perfect example of a Marketing Case Study. With the increase in globalization, information technology advancement, and growing pressure from external forces, it means that managers can no longer use old marketing strategies today in their operations (Mullins, Walker & Boyd 2010). …
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Digital Marketing Plan of Polaroid Corporation
The paper "Digital Marketing Plan of Polaroid Corporation" is a good example of a marketing case study. Due to the launch of new technologically-advanced digital camera products such as the social magic and Polaroid cube cameras by Polaroid Corporation, the paper presents a digital marketing strategy for the company for a period of 9 months following a contextual analysis of the company’s financial background.…
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Australia as the Leading Wine Exporter in the United Kingdom
The paper "Australia as the Leading Wine Exporter in the United Kingdom" is a good example of a marketing case study. Recently, there has been a fundamental growth in the presence of Australian wine in the international market. This has come about as a result of expansion and improved product collections by local companies which have also established partnerships with other global players.…
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Choice of Comparisons in Intergroup Settings
The paper "Choice of Comparisons in Intergroup Settings" is a great example of a Marketing Assignment. Reference groups tend to have an influence on the consumer behavior of people in regard to the purchase of food and drinks such as in normative compliance. When individuals seek out to be members of certain groups and will behave in a manner that makes their acceptance more expected.…
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Special Issue on Recent Trends in the Food Industry and Food Chain
The paper "Special Issue on Recent Trends in the Food Industry and Food Chain"  is a great example of a Marketing Case Study. The report gives a detailed marketing strategy that Domino’s Pizza should take up for its chicken prawn pizza product. The paper reviews the firm’s background and growth opportunity with the focus of whether there are evident.…
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Quinncom International Pty Ltd - Business Operations, Company Background, Product, PESTEL Analysis, and Key Market Entry Issues
The paper “Quinncom International Pty Ltd - Business Operations, Company Background, Product, PESTEL Analysis, and Key Market Entry Issues” is an excellent variant of business plan on marketing. The chosen form of entry to Thailand; is Quinncom International Pty Ltd exporting its UHT milk. With the help of Austrade, they were able to establish a suitable position in the market.…
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Domestic Violence against Immigrant Women in Australia
The paper "Domestic Violence against Immigrant Women in Australia" is a perfect example of a marketing case study. The recent studies indicating a higher prevalence in wife battering cases and its failure to get way into official reports amongst the immigrant women in Australia has borne intensive levels of debates to many people across Australia.…
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Target Market and Positioning of Click Frenzy
The paper "Target Market and Positioning of Click Frenzy" is a perfect example of a marketing assignment. Click frenzy was an online sales initiative in Australia that was largely publicized but failed to deliver what it had promised. The event was to launch at 7 PM AEST, on Tuesday, November 20th 2012 but its servers crashed due to heavy traffic.…
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Standardization Process, Diversification Strategy, Price-Based Competition
The paper "Standardization Process, Diversification Strategy, Price-Based Competition " is an outstanding example of a marketing assignment. Standardization is the process whereby an organization ensures its processes and methods are identical. Adaptation on the other side is ensuring that the methods applied by the company like pricing and promotions can adapt the changes in the global environment.…
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The Perspectives of Pawambeo - the Company Intending to Bridge the Gap in the Australian Renewable Energy Sector
The paper “The Perspectives of Pawambeo - the Company Intending to Bridge the Gap in the Australian Renewable Energy Sector” is a persuasive example of a report on marketing. Australia is among the top twenty largest consumers of non-renewable energy and 18th position per-person basis. Australia’s energy production is mainly from nonrenewable energy resources.  …
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Vegemite - Marketing Mix of Kraft Foods Product in Australia
The paper “Vegemite - Marketing Mix of Kraft Foods’ Product in Australia ” is a meaty example of a report on marketing. The aim of this report is to analyze the marketing mix of Vegemite, a concentrated dark brown yeast extract that is widely used in Australia as a jam for toasts and sandwiches during breakfast. By analyzing the marketing mix, the report seeks to evaluate the success of the product.  …
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Nike - Environmental Audit, Competition, Organizational Structure and Culture, Functional Analysis, SWOT Analysis, and Distinctive Competencies
The paper “Nike - Environmental Audit, Competition, Organizational Structure and Culture, Functional Analysis, SWOT Analysis, and Distinctive Competencies” is a meaty example of a report on marketing. Companies are fast shifting focus to the international business environment in the wake of continuing globalization.  …
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Marketing Audit Report of Bega Tasty Cheese
The paper "Marketing Audit Report of Bega Tasty Cheese" is an outstanding example of a marketing case study. The purpose of this market audit report is to research and examine the marketing mix of Bega Tasty Cheese within the context of the Australian market. In addition, the report offers a detailed evaluation of the effectiveness of the marketing mix in response to the needs and wants of the Australian target-market.…
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Effective Leadership and Marketing Strategies - British Heart Foundation
The paper "Effective Leadership and Marketing Strategies - British Heart Foundation " is a perfect example of a marketing case study. The essay will focus on factors such as effective leadership, organization structure, marketing strategies and budget management in relation to the success of the British Heart Foundation (BHF).…
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Strategic Management for Hornby
The paper "Strategic Management for Hornby" is a good example of a marketing case study. Hornby is an iconic brand for children’s toys and models popular with collectors. The company is highly associated with the electric trains, tracks, speed controllers, buildings and scenery among other items (Thompson, 2003). The company has its main focus on development, production and supply of different toy models.…
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Five Steps in Consumer Decision-Making Process
The paper "Five Steps in Consumer Decision-Making Process" is a perfect example of marketing coursework. Individuals view the smartphones as an extension of themselves, and they carry them around even to places that are so unorthodox for example in their shower rooms. A great number of people use smartphones for social media, browsing, navigation and online shopping among others.…
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The Pursuit of New Product Development
The paper "The Pursuit of New Product Development" is a great example of a Marketing Case Study. SportUNE was formed in 1938 with the aim of boosting sporting, fitness, and health-related programs. Over the years, SportUNE has demonstrated greater effort in ensuring that sport, exercise, and health-related programs are accessed by the students and the community at large. …
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Marketing Innovations for Sustainable Destinations
The paper "Marketing Innovations for Sustainable Destinations" is a wonderful example of a Marketing Case Study. There is arising need in most institutions especially those of higher learning to incorporate the schemes of mental and physical fitness in the daily undertakings. Currently, education centers are one of the places attended by many people.…
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Great Wall Motors - Goals and Strategy, Country and Product Market Attractiveness, Germany Selection with Justification and Opportunity Statement
The paper “Great Wall Motors - Goals and Strategy, Country and Product Market Attractiveness, Germany Selection with Justification and Opportunity Statement” is an apposite example of a report on marketing. Basically, the resolution to go global symbolizes a vital commitment of the organization to shift into an innovative line of business.  …
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Consumer Behaviour of Provenance Restaurant
The paper "Consumer Behaviour of Provenance Restaurant " is a good example of a marketing case study. Provenance Restaurant was built in 1856 during the gold rush in the old bank of Australasia. It is located at 86 Ford St, Beechworth, Victoria. The hotel dining rooms are 6m grandiose ceilings, original arched windows and ornate rosettes.…
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Customer Segmentation Revisited and The Airline Industry
The paper "Customer Segmentation Revisited and The Airline Industry" is a great example of a Marketing Case Study. The objectives of this paper are; to determine the price sensitivity of customers, reputation of SQ that may influence customers' purchase decisions, in-flight tangible services such as the modern appearance of aircraft and clean environment. …
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Marketing Strategy Report for Nokia Corporation
The paper "Marketing Strategy Report for Nokia Corporation " is a good example of a marketing case study. Nokia is widely known as a successful mobile phone manufacturer all over the world. Notably, the company has been a leader in mobile phone telecommunications due to its vast experience in mobile telephony, innovations and its robustness in scientific marketing strategies.…
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Consumer Behavior and Independence
The paper "Consumer Behavior and Independence "is a wonderful example of a Marketing Term Paper. Consumer behavior is a study that touches on almost every aspect of an individual’s life. From the time an individual wakes up, brushes their teeth (most probably with the same Colgate toothpaste used by the parents and family members); and breakfast eating in their favorite Kellogg’s cereal. …
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The Use of Facebook in Marketing
The paper "The Use of Facebook in Marketing" is an outstanding example of marketing coursework. Due to the social media platform’s massive reception by university students, there has been much interest in how the use of Facebook by students is related to academic performance. This particular paper provides a preliminary research analysis of the impacts of Facebook usage among university students.…
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Campaign for Purebaby
The paper "Campaign for Purebaby" is a perfect example of a marketing case study. Promotion is a vital part of a company’s success. Integrated Marketing Communication conjures the idea that a firm has to direct and coordinate its promotional efforts to have the best outcomes. The need for coordination acknowledges the cost in terms of the resources allocated as well as the outcomes that the firm values the most.…
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