The paper "SWOT Analysis of Uber Companys Start in Mumbai" is a good example of a marketing case study. Business is a very competitive endeavor which needs consistency and determination for an organization to succeed. Since the ultimate goal of any business organization is to make profits, an organization should always be mindful of possible threats which might prevent it from achieving this aim and carefully work on it. Uber-Company is no exceptional (Grosse, 2010, p. 12). This task, therefore, seeks to discuss a new branch which Uber Company wishes to start in Mumbai.
It will further analyze the main challenges the company is likely to encounter considering that it is opening a new branch in a country which also has some other existing companies offering similar services. Background information Uber is a company with its headquarters in San Francisco, California. It is a transportation network company which has been in existence since the year 2009. Currently, it accepts the submission of trip requests made by smartphones. The service is reportedly expanding at an alarming rate and as at now, it has reached 66 countries in the whole world.
In fact, Uber-Company has grown faster than eBay Company, which was initially believed to be doing so well. Among the factors which have accelerated its growth is the availability of restaurants and nightlife, the holidays and events which it organizes, weather and sports among others (Grosse, 2010, p. 31). Some of Uber Company’ s main competitors are Lyft Company, which was started in the year 2012, and it is available in 60 states in the United States of America. Another competitor is Curb, which also operates in over 60 states and partners with some 90 cab companies.
The company is currently driving 35,000 cars and is based in Alexandria, Virginia. The third competitor is Didi Kuaidi, which is located in China and is estimated to have an equity funding of 4.42 billion US dollars from all its 14 investors. Another competitor is Grab, which is based in Southeast Malaysia and has around 75,000 registered taxi drivers. Its total equity funding is estimated at 680 million US dollars. (Ginn, 2013, p. 47). Opening a branch in China is, therefore, likely to be a bit challenging considering the competition that it is liable to face both within China and outside China. Mission Uber-Company is determined to bring better transit, the opportunity to masses.
This will be a remedy to all who are not contented with the services they have been getting in the transport sector and an antidote to all problems associated with carriage in all areas of their operation. Their customers are key partners here because without the customers there will not be any transaction. The company intends to rise beyond the narrow confines of operating within China to operating worldwide since its establishment.
To actualize this, Uber company is open to any emerging idea as far as innovation is concerned and with the rising use of social media, it has become a vital source of new ideas from all parts of the world (Hauser and Shugan, 2009, p. 17). Company’ s resources The company gets an arguably good income from its partners and due to the good management and friendly terms and conditions, the company has been increasingly partnering with other organizations from across the globe.
Among them is ECPAT, which is considered a leading policy organization based in the United States of America and is concerned with putting to an end the sexual exploitation of the minors through conducting several seminars to sensitize people, legislation among others. They are also keen on stopping the trafficking of children which they consider very inhuman (Ginn, 2013, p. 65). Uber-Company has also partnered with China, and this has enabled traveling to become very accessible in the whole world since the Chinese can now book flights through Uber or Alipay app and this is in all cities that have Uber operating in.
Nevertheless, Uber has partnered with Arianna Huffington, who is considered as a very successful entrepreneur. She has contributed so much to where Uber-Company is as per now and the company usually acknowledges her input. Among the skills that Uber Company’ s employees possess that have significantly contributed to its success are commercial awareness and the employees here having vast knowledge about how the industry operates. Besides, communication is also another factor which has enabled Uber-Company to make great strides in communication.
Communication has always been excellent within the company’ s premises and outside the enterprise (Newhouse, 2008, p. 43).