The paper "Uk Universities and Market Forces" is a good example of a case study on marketing. The higher education scenario in the UK has been undergoing a fast change in the last few decades. The higher education has moved from being a privilege of select few to the mass system. There has been a tremendous increase in students opting for higher education. Though this has been welcomed by educationists, this has also brought in its share of challenges and problems. There have been acute infrastructure issues with less space and buildings being allocated for higher education.
The government policies have also changed form granting funds to both universities and students to promoting self-sufficient business units capable of producing profits. Thus higher education has been privatized and allowed to develop in the free market. The onset of the Internet revolution has brought in many opportunities with the opening up of online courses and distance learning courses. All these changes have brought in exciting challenges and opportunities for the education industry and today the industry is poised for growth in a big way.
In this paper, we examine the background of UK universities and higher education scenarios with particular emphasis on the University of East Anglia. And we study its progress and future opportunities on the newly popularized Value curve approach. Background: The higher education scene all over the world is undergoing a rapid and dramatic change due to the advances in technology in all other fields. There are a number of factors or trends that can be seen emerging from the current chaos, which will have a profound impact on the direction these changes, will take in the near future.
There is an increase in the diversity of student populations with many culturally and ethnically different students joining higher education institutions in the UK. This has brought in the conflict between majority and minority subgroups into open and has also led to changes in the traditional modes and methods of teaching to accommodate these groups. Another factor, which is crucial, is the infrastructure constraints being faced by the top universities. As the student population increases, there is a demand for more courses and more seats which is not being met successfully.
Similarly, changes in the global world order and increased acceptance of jobs in different countries have led to the education being brought on to the international level. And the onset of the Internet revolution has brought people and the world closer than ever before and online courses and distance learning are becoming popular choices all over the world. Thus technology has emerged as the major driving force of change in higher education as well. There are other factors as well, which do not have a direct impact on this segment but still have a ling role to play in the overall dynamics.