Essays on Internal Factors that Govern Consumers Decision-Making Process for a Mattress Product Coursework

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The paper "Internal Factors that Govern Consumer’ s Decision-Making Process for a Mattress Product" is a great example of marketing coursework.   Today, the marketplace is snowed under many products and services. However, all these products and services are being controlled with the consumer’ s decision-making process. Consumer’ s decision-making process will always direct which product is selling better in the market and which one is selling poorly. For a manufacturer to get the benefits or profits they want in the market, they have to ensure that what they produce or give to the customers fits them.

The best way to do this is to stage a simple study and survey on the influence of the product in the market, then make some adjustments to fit what clients want. This essay will demonstrate the internal factors that govern the consumer’ s decision-making process for a mattress product. A mattress is a product that almost everyone in the world understands. This product makes sleeping comfortable so that one can have good relaxation from the long day’ s job. Mattresses are made in the same manner, with almost the same materials.

However, the degree of compression is what usually varies. It is because of this that various mattresses exist in the market today. They vary in terms of density, prices, as well as companies that make them. However, the general notion that people should understand is that the primary material of making the different mattress is the same. The only thing that the manufacturers are trying to do is to equalize the time and money they use to make a mattress, with its immediate buyers. In other words, people usually live on a varied platform of life.

There are those who are poor, standard, and rich. A less fortunate person may be unable to buy a mattress that could cost much money that he or she cannot afford. This is because there are many mattresses of different density and value in the market today. Internal factors that affect the consumer’ s decision making on the mattress Internal factors can also be referred to as psychological factors because they carry personal weight. Alternatively, rather, these factors originate within a person’ s consciousness. At most, these are the factors that will determine the degree to which mattress will sell into the market today.

Thus, a mattress can be termed as a private product, since, in most cases, it involves a personal decision to whether to buy it or not. Furthermore, after buying it, it is rare for an outside family member to criticize the buyer of user why he or she opted for such a quality of the mattress (Jobanputra, 2009.p. 36). Therefore, for the mattress to sell well in the market, it calls for internal factors on consumers’ decision-making. Some of the psychological factors are motives, perception, attitudes and learning or knowledge.

They can also be know and personal power. These internal or personal influences, affect an individual’ s purchase decision-making. At most, these internal influences usually come from an individual’ s way of thinking or lifestyle. For a lifestyle, it can be noted that consumer will opt to go for a low-quality mattress because he or she has little money to spend on such a commodity. However, those who go for a highly valued mattress, also have enough to spend on such a product.

Moreover, that is why; the manufacturers have usually ensured that mattresses are made in a varied density, to give the variance of its buying or purchasing price.


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