Essays on Hosting an International Sporting Event Case Study

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The paper "Hosting an International Sporting Event" is a good example of a business case study.   Hosting any international sports event brings numerous benefits to the host country which can either be short-term or long-term. There are many countries that have been hosts for many sporting events in the world including football, cricket, athletics, swimming, tennis, basketball, and many more. Being a host for any international sporting event is considered to be an achievement to many countries as there is always a stiff competition to host most of the sporting events (Segrave 2003, p. 420).

Committees are formed to decide which country will host a particular event such as soccer world cup or athletic championships. The interests and the willingness that is demonstrated by many countries is enough evidence that the host country stands to benefit in one way or another. Major sporting events in the world such as world cup and commonwealth games are held with very high esteem in the large cities across the world, prompting very fierce bid competitions. The success of any sporting event reflects the positive aspects of a given city and its global image is boosted.

Some of the cities that have ever hosted successful sporting events in the world include Los Angeles in 1984, Barcelona in 1992, and Sydney in 2000. For any country or city to qualify to host any sporting event, a lot of investments have to be done towards the erection of the necessary infrastructure such as stadiums, roads, hotels, and telecommunications. These investments might take in a lot of resources in expenditure and this remains a big challenge to the countries that are not economically stable.

This acts as a marketing strategy as that is always the first step towards being considered for any bid to host an international sporting event. In July 1995, the European Federation of Football Associations, UEFA made an important announcement about the future of the European Football Championship. It was decided that the Euro 2000 would be hosted by two countries; the Netherlands and Belgium (Reinberger, 2005). European Football Championship is one of the largest sporting events in the world which has around 1.2 million spectators attending the matches while seven billion people follow the event through the media. A research that was done by the Dutch research institute had reported that the Netherlands would have a lot of benefits after hosting the event.

The research had been requested by the Dutch government to convince the relevant authorities on the benefits expected from the event so as to evaluate whether it was worth to invest in it. London won the bid to host the 2012 Olympics and this is expected to bring a lot of financial benefits to the city and the country at large.

The benefits expect will have to come at a cost as London is expected to spend a lot of money in the next two years. According to an analysis done by one business researcher, there will be a lot of medals in the event and many countries participating but London will be the main winner after all the medals are given out (Tyson & Hayle 2011, p. 49). This conclusion was based on the fact many benefits are expected during and after the hosting of the London 2012 Olympics.

References

Aaade, R. & Matheson, A. (2002). Bidding fro the Olympics: Fool’s gold? London: Oxford University Press.

Barney, R. (2006). The Olympic legacy of wealth: a double edged sword. New York: Routledge.

Bhatia, A. (2007). The Business of Tourism: Concepts and Strategies. Boston: Sterling Publishers.

Caimbridge, M. (2003). “Outcome uncertainty in sporting competition: the Olympic games.” Applied Economic Letters. 5(3): 161- 174.

Clark, G. (2008). Local development benefits from staging global events. London: OECD Publishing.

Dakar, R., & Hess, R. (2004). An analysis of recent Australian success at the Winter Olympics Games. Melbourne: McGraw Hill Publishers.

Oldenboom, E. (2006). Costs and benefits of major sports events: a case study of Euro 2000. New York: Lulu.com.

Reinberger, R. (2005). The Olympic Games: past, present and future. Boston: McGraw Hill Publishers.

Segrave, J. (2003). “The Olympic Games in Transition: Campaign.” Human Kinetics. 4(6): 419- 426.

Tyson, B. & Hayle, C. (2011).Sports Event Management: The Caribbean Experience. New York: Ashgate Publishing.

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