The paper 'Analysis of Grapevine Concept " is a perfect example of business coursework. Grapevine is defined as the informal transmission of information is the form of rumor or gossip among individuals or groups in an organization. In organizations, the grapevine is referred to as the informal network of information. This network allows the member's employees to have the freedom of expression through undocumented information as a means of releasing emotional stress. Organizational grapevine can be viewed as an expression of healthy human communication motivation. It mores downwards, upwards, within and without the set chains of command and between workers and managers. Its history can be traced back in the aril war days during which the telegraph wires were tied along with a distance in army battlefields for communication.
Grapevine is derived from social interactions and it is usually viewed to be as dynamic as people are. An example is their natural way of communication which is through their freedom of speech. In an organization, there is a range of different employees who come from different social backgrounds. As a result, they need to use some form of informal internal communications so as to be able to peacefully co-exist.
Grapevine communication jumps from usually exist between different departments in the organization and from one level of management to another. This enables a broad communication or information network. This informal form of organization communication is considered less permanent and unstable due to the varying nature of its patterns of action and leaders. This is so because the information network is dependent on people’ s personalities and not policies. According to Gary (2002), the grapevine can be referred to as the natural part of the organization's total system of communication.
Its major importance is that it brings for a significant force within the organization which in turn helps build up effect teamwork which motivates the members while promoting or creating a corporate identity. Over the years grapevine has been considered a more effective form of organization communication due to its informal nature where it does not follow the formal structure. It is, therefore, faster and more direct information channels which useful not only to the workers but also to the management at large.
Grapevine is also useful because it supplements the formal channels and provides an effective outlet for their imaginations, thoughts, queries and desires and hence satisfying their desire and gives the employees a sense of belonging. A practical example is a case where gossip or rumors allow people to think over the issue and get prepared in case the rumor turns out true. On the other hand, the workers can also get a hint of what the boss is planning and are able to advise him accordingly. Another advantage is that unlike informal communication, the grapevine can easily penetrate the tightest security and this is because it usually cuts across different managerial levels and deals directly with the people in question.
Research has shown the leaders or managers who ignore grapevine usually have 40% less credible information than the ones who do. Harrison (2005) voices that grapevine exists because excessive structuring of the formal networks and channelling of information flows.
Gray, J 2002, ‘Part-time employment and communication satisfaction in an Australian retail organisation’, Journal of Employee Relations, vol. 24 pp. 211-228.
Harrison, K 2005, How to deal with rumors on the grapevine, Century Consulting group, Perth WA, viewed on 18th Jan, 2010. From;
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