The paper "Understanding the Business Strategy and IT Strategy Alignment in Organisations of the United Arab Emirates" is a perfect example of a business research proposal. Alignment of information technology (IT) and business strategy has been recognized as significant issues managers in the United Arab Emirates (UAE) have to grapple with for the success of their organisations. It is also worth noticing the elusiveness of information on the alignment of technology and business strategy which make it technical to identify the tenets related to understanding such alignments. The introduction of eGovernment services and smart government (mGovernment) platform in Saudi Arabia that has aimed at facilitating the functioning of an organization such as First Gulf Bank is not enough to quantify what IT and business strategy alignment ought to be.
That is, there is much interest in strategic alignment to an extent that both business and IT have moved from being an operational function to becoming a critical strategic organisational resource or tool that needs to be shaped to deliver business needs. Since the introduction of models such as the Dubai Service Excellence Scheme, European Foundation for Quality Management and Commission for Academic Accreditation in Saudi Arabia alignment of business and IT strategies in UAE have risen to prominence.
The central place of this argument is that understanding IT and business strategic alignment requires appropriate choices that position Saudi Arabian organisations with regard to a dynamic and effective decision that defines an implementation for operating and building the information systems infrastructure. In the actual sense, we argue that the challenge of managing such alignment must first parallel that of strategic management of the identified organization of the enterprise.
This is the point of departure in this proposal. We undertake to critically understand the Business and IT strategy alignment in Saudi Arabian organisations. Literature Reviews To underpin the literature within the context of the UAE, understanding guiding concepts is essential. Beginning with business strategy, Broadbent and Weill (2007) define the term as the process that should encapsulate a statement of enterprise’ s vision or mission so that one has a clear and consistent point of focus. Conversely, this definition is in tandem with what Bashein and Markus (2003) term as a 21st-century business strategy.
In their understandings, such strategies must encompass visions and missions but provide a deliberate plan for actions. We can now ascertain that Broadbent and Weill’ s definition tends to argue that a strategy is a form of an internal assessment tool which can identify weakness and strengths as part of the internal scanning process that formulates strategies. On the other hand, scholars have shown that the definition of IT strategy is equally multifaceted. For instance, Choe (2010) believes that IT strategy has the same definition as a business although organisations in such cases focus specifically on technology.
Feeny and Willcocks (1998) once defined the concept from IT management perspective and therefore added specified aspects of IT strategy. They argued, “ Unlike business strategy, this encompasses a situation where organisations are able to address its hardware and software resources and such enable it to support planned changes in future resources and directions” (p. 372). From the perspective of these definitions, it can be argued that understanding business and IT strategy alignment in organisations means the process of amalgamating the tenets of business and IT strategy so that there is a strategic business tool that reflects on the relationship between business and IT thus making the interface that the two strategies are indeed a primary business tool.
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