The paper “ Understanding the Impact of Green Marketing on Blue Star & Philips’ Corporate Strategy” is an affecting example of a research proposal on marketing. Blue Star & Philips have been using green marketing strategy for a period of time but haven’ t been able to gauge the manner in which it will help to create a positive impact on the corporate strategy. Further, the manner in which green marketing has an impact on customer perception and attraction is unknown. The research proposal aims at exploring the manner in which green marketing impacts both organizations and consumers.
To achieve this objective the strategies which have been taken Blue Star & Philips with regard to green marketing is observed. This is backed by a qualitative study that focuses on gathering information from managers through an in-depth interview which will be conducted through a semi-structured questionnaire. Using the content analysis different factors and variables will be identified which will help to understand the impact of green marketing on the organization and at the same time will facilitate a comparison between both the organization. This will help to understand the impact and provide future directions for the company as similar strategies based on it can be developed for the future. This section examines the research which has to be carried out along with identifying the research problem, relevant research context, literature review looking into past studies, the guiding factors which resulted in the research, the research questions and the development of the hypothesis based on which the research will be tested and carried out. Research backgroundThe proposal sets out a plan which will look at determining the impact green marketing has on a corporate strategy which further leads towards improved profitability, retention of customers and better productivity.
This will also help to understand the customer perspective and the manner in which green marketing strategy will help to determine the manner in which it influences customers. The main participants in the research will consist of managers from two different organizations as the focus is on conducting research over two organizations. The proposed methodology that is to be used includes in-depth interviews which will be through a process of semi-structured questions and it will be evaluated through content analysis.
This will be backed through a survey questionnaire which will help to identify the manner in which green marketing has an influence on organizational corporate strategy and the perception of the customers. Research ProblemThe proposal to conduct research to find out the manner in which green marketing has an impact on the corporate strategy was identified when organizations using those strategies wanted to know the changes they have witnessed. In addition to it, the research will also help to understand the customer expectation and perception regarding the manner in which green marketing influences them and the manner it helps to improve the retention of customers.
The overall need for the research is thereby established to find out the manner in which the relevance and importance of different factors associated with green marketing will be identified. Relevant Research ContextThe growing importance of green marketing and the increasing relevance of different methods through which a better understanding of the impact green marketing can create, the study aims at studying two companies that already have a green marketing strategy in place.
This will help to understand the impact better and will help to find out the overall relevance and impact it has on further studies. For this prime reason, the study looks to be conducted over Blue Star and Philips