The paper "Unilever Analysis" is an impressive example of a Business case study. Unilever is a multinational company operating in different countries. It deals with consumer products and it is considered a giant in this industry (Unilever, 2013). The company, therefore, has to contend with the demands of different markets and societies which it has managed to do so, so far. Although capitalism has served the business world effectively for a long time, Unilever’ s hierarchy believes that capitalism has achieved its successes at the expense of sustainable living (Polman, 2014).
This has been characterized by unsustainable levels of private and public debt, excessive consumerism, and a continually increasing gap between the rich and the poor. For this reason, Unilever recently launched a new business model with a focus on sustainable living. The reason for this business model is that the company realizes that these changes will affect the company too as the costs of commodities fluctuate, markets become less stable and raw materials become difficult to source (Polman, 2014). According to the company’ s CEO, Unilever has a role to play in looking for a solution and this means that business for the company will have to change with sustainable and equitable growth being the only acceptable business model.
How Unilever’ s model seeks to be responsible to society and the environment Unilever’ s sustainable living business model, therefore, seeks to enrich people’ s lives by improving their health and well-being. To achieve this, the company has in place educational programs featuring its products such as Dove, Lifebuoy, and Pureit in-home water purifier. These programs are meant to change people’ s hygiene behavior as well as their self-esteem (Polman, 2014).
Additionally, the company rates nutrition high in every person’ s life and has therefore made it its responsibility to make sure that it leads the pack in ensuring consumers make sound nutrition decisions. As a result, the company's long-term goal is to reduce, sugar, salt, empty calories, and saturated fats from all its products.
Unilever, 2015. Our strategy for sustainable business. [online] Available at http://www.unilever.com/sustainable-living/the-sustainable-living-plan/our-strategy/. [Accessed on 30 May 2015]
Polman, P., 2014. Business, society, and the future of capitalism. [online] McKinsey Quarterly. Available at http://www.mckinsey.com/insights/sustainability/business_society_and_the_future_of_capitalism. [Accessed on 30 May 2015]
Unilever, 2015. Annual Report and Accounts Overview. [online] Available at http://www.unilever.com/investor-relations/annual-reports-and-accounts/. [Accessed on 30 May 2015]
Anderson, R., 2010. Unilever says sustainability key to new business model. [online] Available at http://www.bbc.com/news/business-11755672. [Accessed on 30 May 30, 2015]
Fletcher, C., 2011. Unilever Says ‘New Business Model’ Necessary for Food Security. [online] Available at http://www.bloomberg.com/news/articles/2011-01-18/unilever-says-new-business-model-necessary-for-food-security. [Accessed on 30 May 2015]
Unilever, 2013. About Unilever: Introducing Unilever. [pdf] Unilever. Available at www.unilever.com.sg/.../About_Unilever_presentation. [Accessed on 30 May 2015]
Harvard Business Review., 2012. Unilever’s CEO on Making Responsible Business Work. [online] Available at https://hbr.org/2012/05/unilevers-ceo-on-making-responsible-business-work/. [Accessed on 30 May 2015]
Corporate Social Responsibility Newswire., 2013. Unilever Sustainable Living Plan Helping to Drive Growth. [online] Available at http://www.csrwire.com/press_releases/35499-Unilever-Sustainable-Living-Plan-Helping-to-Drive-Growth. [Accessed on 30 May 2015]
Forbes., 2013. We Need Business Models that Blend Profit and Sustainability. [online] Available at http://www.forbes.com/sites/skollworldforum/2013/04/08/we-need-business-models-that-blend-profit-and-sustainability/. [Accessed on 30 May 2015]
Confino, J., 2015. “Will Unilever become the world's largest publicly traded B Corp?” The Guardian, [online] 23 January. Available at http://www.theguardian.com/sustainable-business/2015/jan/23/benefit-corporations-bcorps-business-social-responsibility. [Accessed 30 May 2015]