Essays on Unilever In India Case Study

Tags: India
Download full paperFile format: .doc, available for editing

The paper "Unilever In India" is a wonderful example of a Management Case Study. This paper provides a study of investment of a subsidiary of Unilever in India and various strategies that the company applied in order to compete favorably in the types of products that it dealt in and maintain high profitability despite high competition from similar companies. For instance, it explains how the company competed favorably with unorganized players that operated in small geographies. The historical background of the company is also reviewed following into entry into India and the various initiatives that were used to compete for the popularity of its products such as supply chain management and the launch of product innovations.

The impact brought by the strategy of the Channel Approach is also examined. The strategies that were used to penetrate into rural areas such as the streamlined method and the indirect coverage method are also examined. This is followed by the introduction of the Shakti Project and its Historical background. The paper examines the impact that project Shakti brought on the performance of the company and the efforts that were made by Sharat Dhall who was the project leader and his boss Dalip Seghal to ensure the success of the project.

It also includes a review of statistics of performance of the company following its entry into India and the contribution of the HLL subsidiary to the overall profit of Unilever. For instance, it examines how the project was used to empower women through various federations that were used to enable women to obtain products from the HLL and sell to consumers at a small profit that they retained.

The challenges that were experienced during the implementation of the Shakti project are also reviewed. This paper examines how challenges were counteracted as they came up and how sustainable growth was achieved by the Hindustan Lever Limited (HLL) amidst high competition from similar companies in the products that the company marketed to consumers. Methods that were used to improve the effectiveness of women empowerment such as the iShakti approach, the Shakti Vani and the health awareness campaign are also examined and the impact brought on the effectiveness of the Shakti project.

The main areas that this paper covers are the initial performance of the company following its entry into India and the advantages that it enjoyed in comparison to its competitors. It involves the identification of the challenges that the management of the subsidiary experienced and the strategies that were used to market its products and reach consumers in areas where there was a potential demand for its products. The issues that the company faced in the process of establishing itself in India are examined. These include cost issues, marketing issues, inability to get marketers, language barriers and lack of information technology and poor infrastructure that prevented its effectiveness in conducting its marketing and reaching potential consumers (Adler, 2011).

The Shakti initiative is also explained and the various methods that were used to implement this initiative are also explained. It includes the use of relevant materials to make an analysis of the case and the study of challenges that the Indian subsidiary of Unilever experienced. This paper also applies various theories and tools in enabling the process of understanding the solutions to the problems that the company faced while trying to establish itself in India.

References

6. References

Adler, G. 2011. Case writing for executive education: A survival guide. Greenwich: Information Age Pub.

Agarwala, P. N. 1985. A case study on decision-making in selected multinational enterprises in India. Geneva [Switzerland: International Labour Office.

Baxi, C. V., & Prasad, A. 2005. Corporate social responsibility: Concepts and cases : the Indian experience. New Delhi, India: Excel Books.

Bendell, J. 2000. Terms for endearment: Business, NGOs and sustainable development. Sheffield, U.K: Greenleaf Pub.

Bijapurkar, R. 2009. We are like that only: Understanding the logic of consumer India. New Delhi: Penguin.

Bruner, R. F., Eades, K. M., & Schill, M. J. 2010. Case studies in finance: Managing for corporate value creation. Boston: McGraw-Hill Irwin.

Business India. 1978. Bombay: A.H. Advani.

Cappelli, P. 2010. The India way: How India's top business leaders are revolutionizing management. Boston, Mass: Harvard Business Press.

Diesel, A. 2007. Shakti: Stories of Indian women in South Africa. Johannesburg: Wits University Press.

Dubbink, W., & Van, L. L. 2011. European business ethics cases in context: The morality of corporate decision making. Dordrecht [etc.: Springer.

Edwards, M., & Dēmos (Organization : U.S.). 2010. Small change: Why business won't save the world. San Francisco: Berrett-Koehler Publishers.

EIU business report. 1994. London: Economist Intelligence Unit.

Fioroni, M., Titterton, G., & Palgrave Connect (Online service). (2009). Brand storming: Managing brands in the era of complexity. Basingstoke [England: Palgrave Macmillan.

Flaherty, M. 2009. Coastal aquaculture in India: Poverty, environment, and rural livelihood. New Delhi: Concept Pub. Co.

Gupta, A. K., Wakayama, T., & Rangan, U. S. 2012. Global strategies for emerging Asia. San Francisco, CA: Jossey-Bass.

Hiscock, G.2012. India's Store Wars: Retail Revolution and the Battle for the Next 500 Million Shoppers. Chichester: Wiley.

Inkpen, A. C., & Ramaswamy, K. 2006. Global strategy: Creating and sustaining advantage across borders. New York: Oxford University Press.

Inkpen, A. C., & Ramaswamy, K. 2006. Global strategy: Creating and sustaining advantage across borders. New York: Oxford University Press.

Jasanoff, S. 2011. Reframing rights: Bioconstitutionalism in the genetic age. Cambridge, Mass: MIT Press.

Kachru, U. 2011. India, land of a billion entrepreneurs. Delhi: Pearson.

Kak, S., & Pati, B. 2012. Enslaved innocence: Child labour in South Asia. Delhi: Primus Books.

Kaushal, V. K. 1995. Corporate takeovers in India. New Delhi: Sarup & Sons.

Kozami, A. 2005. Business policy and strategic management. New-Delhi: McGraw-Hill Published.

Krishnamacharyulu, C. S. G., & Ramakrishnan, L.2012. Rural marketing: Text and cases. New Delhi: Pearson Education.

Kumar, N., & Steenkamp, J.-B. E. M. 2006. Private label strategy: How to meet the store brand challenge. Boston, MA: Harvard Business School Press.

Lavezzoli, P. 2006. The dawn of Indian music in the West: Bhairavi. London: Continuum.

Mathur, U. C. 2008. Rural marketing: Text and cases. New Delhi: Excel Books.

Mayes, T., & Mortimore, S. 2001. Making the most of HACCP: Learning from other's experience. Cambridge: Woodhead.

Mehta, P. S., Academic Foundation (New Delhi, India), Consumer Unity & Trust Society., & CUTS Centre for Competition, Investment & Economic Regulation (Jaipur, India). 2006. A functional competition policy for India. New Delhi: Academic Foundation in association with CUTS International, Jaipur.

Narayanaswamy, R. 2008. Financial accounting: A managerial perspective. New Delhi: PHI Learning.

Nayak, A. K. J. R. 2008. Multinationals in India: FDI and complementation strategy in a developing country. Basingstoke [England: Plagrave Macmillan.

Peng, M. W. 2009. Global strategy. Mason, Ohio: South-Western/Cengage Learning.

Prahalad, C. K. 2010. The fortune at the bottom of the pyramid: Eradicating poverty through profits. Upper Saddle River, N.J: Wharton School Pub.

Ranjana, H. 2003. Shakti: Multidisciplinary perspectives on women's empowerment in India. Jaipur [u.a.: Rawat Publ.

Ray, R. 2010. Supply chain management for retailing. New Delhi: Tata McGraw-Hill Education.

Roland, A. 1988. In search of self in India and Japan: Toward a cross-cultural psychology. Princeton, N.J: Princeton University Press.

Rosa, J. A., & Viswanathan, M. 2007. Product and market development for subsistence marketplaces. Amsterdam: JAI.

Russell, E. 2008. The fundamentals of marketing communication. Lausanne: AVA Academia.

Satpathy, G. C. 2003. Encyclopaedia of AIDS. Delhi: Kalpaz Publications.

Shah, J. 2009. Supply chain management: Text and cases. Upper Saddle River, N.J: Pearson Education.

Singh, S. 2005. Political economy of contract farming in India. New Delhi: Allied Pub.

Sitkin, A., & Bowen, N. 2013. International business: Challenges and choices.

Stephens, M. 2010. Teaching yoga: Essential foundations and techniques. Berkeley, Calif: North Atlantic Books.

Swa-Shakti Project (India), & Indira Mahila Yojana (India). 2001. Resource book for group building. New Delhi: Department of Women and Child Development, Ministry of Human Resource Development, Government of India.

Vanamali, .2008. Shakti: Realm of the Divine Mother. Rochester, VT: Inner Traditions.

Żurawicki, L. 1979. Multinational enterprises in the West and East. Alphen aan den Rijn [u.a.: Sijthoff & Noordhoff.

Download full paperFile format: .doc, available for editing
Contact Us