The paper "Media Industries and Audiences: New York Times Co. " is a great example of a case study on business. This paper is all about a US-based multi-media company known as the New York Times. The paper shows a brief introduction, which contains the location of the company and some history of the company. The paper shows the structure of this company, which has a leadership hierarchy in its management. The paper discusses the business environment of this company, which includes the market conditions, financial performance, and the description of the diversification of the company.
Later on, the products traded by this company will be shown and the strategies which the company uses to sustain itself in business. Lastly, there is a SWOT analysis of the company. Introduction The New York Times Company is one of the renowned multimedia Companies all over the world; it is a US-based company having its headquarters in New York City. This Company came into existence in the year 1851, thus, it has been in business for more than one and a half centuries. It just started as a small company that served the New York City customers and the neighboring regions, with time; it expanded its operations to other parts of the US (Joseph T, 2011).
Throughout its evolution, this company has realized many successes and encountered many challenges as well. Its long term in business has enabled it to have vast experience and more strategies to survive especially in these current competitive times. New York Times Company has diversified its business operations now to other parts of the world. Nowadays, this company distributes newspapers in all 50 states of the United State.
Outside the US, it carries its business in countries like the UK, Germany, Italy, Brazil, Hong Kong, Malaysia Singapore, etc. Therefore, it is one of the most diversified multimedia companies globally. In fact, the records reveal that it had more than 7,665 employees and 820,000 readers in 2009 readers who had subscribed for its print edition for a period of two years. Since this is a growing company, it may mean that even today the company has grown even further and it is expected to expand to those markets that it has not reached (Joseph T, 2011).
This paper focuses on the analysis of the operation of this company. It will show the products in which it operates, the structures of the company, the strategies it normally uses in order to survive in business, and later on the SWOT analysis. The SWOT analysis is the view of the strength, weaknesses, opportunities, and threats this company is facing. New York Times Company structure Like any other company, the New York Times has a company structure that resembles other companies.
Since it is a corporation, it has a core purpose and principles, which guide it in its operation (nytco. com, 2011). The core purpose of this company is to enhance society by creating, collecting, and distributing quality information, news, and entertainment. Its management structure is made of the board of directors, Chief executive officer, chairperson, vice-chairperson, compensation committee, nominating and governance committee, audit committee, finance committee, and the employees. The roles and responsibilities of these people are stipulated in the company’ s articles of association (Joseph T, 2011). The brilliant performance and the long-term operation of this company clearly show that each individual in this company plays his roles as expected that why it has been able to compete effectively with other companies.
Antiessay.com. (2012). The New York Times SWOT analysis. Retrieved from http://www.antiessays.com/free-essays/124894.html
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House, J. (2010). The New York Times Company: SWOT analysis and company profile. Retrieved from http://www.docstoc.com/docs/72369135/The-New-York-Times- Company-SWOT-Analysis-and-Company-Profile
Nytco.com. The New York Times Company corporate governance principles. Retrieved from http://www.nytco.com/corporate_governance/principles.html
Michael B. Goodman, Peter B. Hirsch (2010) Corporate Communication: Strategic Adaptation for Global Practice. Amazon Publishers. New York City.
Joseph T (2011) Media Today: An Introduction to Mass Communication. Amazon Publishers New York City.