The paper "The Quality Management of the Adidas Football Boots Wear" is a perfect example of a case study on management. Adidas is a sportswear and footwear manufacturing company based in Germany. The company is involved in a number of sports such as football, volleyball, and tennis among others. It was established in 1924 by two brothers Adi and Rudolf Dassler, hence the name Adidas. However, in 1948, Dassler left to form his own company called Puma to compete with his brother. The company's success story is highlighted by the use of celebrities and sports personalities as their brand ambassadors.
This includes Run DMC, Missy Elliot among others. However, the use of celebrities was more of a tactic used in the American market than globally, a move that was replicated by Nike which produces sub-brands of sports celebrities such as Jordan, and Allen Iverson. This paper will thus trace the quality management of the Adidas football boots wear and specifically targeting the F50 series with the latest being the F50.8 TUNiT which was launched early last year. Product Comparison table F50.8 TUNiT features Rating F50.8 TUNiT 5 colored F50.8 uppers, with 3 different materials, 2 different chassis, 3 stud systems, and 2 insoles The new engineered lightweight TUNIT microfiber synthetic upper offers a soft and glove-like fit.
2nd density, semi-clear, 3-D heel/bottom unit for the optimal combination of stability and flexibility. Lace cover for the increased kicking area. Agion antimicrobial lining to stop odor, bacterial and fungal growth All TUNIT elements are compatible and interchangeable. These uppers work with all other TUNIT elements including those of the F50.6 and F50.7.Not a complete shoe WEIGHT: (5.8 oz) Imported. Note: All TUNIT elements are compatible, including those of the F50.6 and F50.7. Predator absolute Revolutionary exchangeable PowerPulse technology, meaning the player can decide between a light boot or a powerful boot. Versatile sock liner gives the player a choice between the speed with the light option or power with the PowerPulse sock liner. Improved the ’ wearability’ of your strike with an enhanced region on the side of the boot. Made with Kangaroo leather, these boots feel very comfortable Predator Powerswerve Features an extra 10 grams of additional tungsten powder in the insole additional liquid rubber on the medial vamp
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