Essays on Use of Social Media in Crisis Management Research Proposal

Download full paperFile format: .doc, available for editing

The paper "Use of Social Media in Crisis Management" is a good example of a management research proposal.   Competition has resulted in the introduction of more means of reaching customers globally, the markets today are struggling to achieve their competitive strategy, with the changes in technology, the most adopted means of cost-cutting when it comes to an advertisement is the use of social media. However, social media has become a platform for many activities whereby people express their opinions whether they are negative or positive. The critics posted by persons are clear information to most businesses that use social media to conduct their business activities.

Subordinates in organizations spend their time in social media and them. Therefore, post all the matters related to the organizations, when there is a crisis about a particular organization, social media is the most convenient place to spread information. There is a shift towards internet marketing and customer service provision that has gained popularity since the adoption of technology in the market industry. Research on social media was conducted and the results analyzed as per the response of internet users.

Descriptive research was conducted with the purpose of developing skills related to designing and undertaking quantitative/descriptive research; collecting, analyzing and interpreting quantitative data. In order to come up with conclusions and recommendations, it is important to write a report that will be used in making judgments. The report consists of results from the descriptive research and the findings. The methods used to collect data should also be availed in the report as well. The study was done in order to examine the extent to which social media can help in managing the crisis. Background of the problem In any organization crisis, management is very essential, and it requires planning and dynamic approach criteria because the crisis or the situations happen in very unpredictable ways.

It is due to the unpredictable nature of the conditions that can hinder the capabilities of a country to operate efficiently. The effect may be catastrophic as it may harm people, destroy assets and create a bad reputation or image of the country. Over recent years, crisis management has been an enormous challenge to many firms and countries.

However, there have been various efforts to find the best way to curb the problem, the only satisfactory method discovered was the use of social media tools. The incorporation of social media tools in organizations has proven a success in the abilities to manage any management crisis. Social media tools contain readily available software such as online discussion platforms and news aggregators that are of great benefit to the organization that incorporates social media in the management system. Organizations can efficiently and quickly disseminate, acquire and analyze information comprehensively.

Social media is capable of preventing crisis management from becoming uncontrollable hence organizations cannot at any time ignore the capabilities and the advantages of using social media tools in the management. An instance of crisis management was the UK riots in 2011. The problem was at first a protest against police brutality in Tottenham, which escalated to being riots and vandalism. The riots and destruction resulted in too many questions that examined how social media has played a great part in the UK riots. The riots were concluded to have been catalyzed by the use of social media because the rioters and onlookers used it in their organizations and communication with each other.

Social media has significant impacts on politics, transfer of information and social movements. However, the effects and influence that it has on different fields cannot blame it for any sparking of the revolts experienced. It is from the experience and outcomes of social media that many authors came up with a conclusion that despite the fact that social media has positive impacts it still has a negative influence.

The positive effects related to social media include facilitating and accelerating the speed and the coverage of communication if it is correctly used.


Alfonso, G. H., & Suzanne, S. 2008. Crisis Communications Management on the Web: How Internet‐Based Technologies are Changing the Way Public Relations Professionals Handle Business Crises. Journal of Contingencies and Crisis Management, 16(3), pp. 143-153.

Beaumont, J. R., WHITAKER, B., & PEDERSEN, L. 2013. Managing the Environment: business opportunity and responsibility. Elsevier.

Best Social Media Metrics: Conversation, Amplification, Applause, Economic Value (Occams Razor by Avinash Kaushik)

Bianchi, C. & Andrews, L. 2012. Risk, trust, and consumer online purchasing behaviour: A Chileanperspective. International Marketing Review, 29(3) pp. 253-276.

Bode, Margit. "What makes them social?–An analysis of the influence of organizational factors on business social media adoption." 2014.

Carinus, S. 2012. Articulating a personal social media strategy.

Coombs, W. T. (2014). Ongoing crisis communication: Planning, managing, and responding. Sage Publications.

Cornelissen, J. 2014. Corporate communication: A guide to theory and practice. Sage.

Curtis, L., Edwards, C., Fraser, K. L., Gudelsky, S., Holmquist, J., Thornton, K., & Sweetser, K. D. 2010. Adoption of social media for public relations by nonprofit organizations. Public Relations Review, 36(1), pp. 90-92.

DiStaso, M. W., McCorkindale, T., & Wright, D. K. 2011. How public relations executives perceive and measure the impact of social media in their organizations. Public Relations Review, 37(3), pp. 325-328.

Freberg, K. (2012). Intention to comply with crisis messages communicated via social media. Public Relations Review, 38(3), 416-421.

Frey, B., & Rudloff, S. 2010. Social media and the impact on marketing communication. Bachelor in Marketing Thesis, Department of Business Administration & Social Sciences, Lulia University of Technology, LULEÅ, Sweden. Retrieved July, 6, 2011.

Gao, H., Barbier, G., Goolsby, R., & Zeng, D. (2011). Harnessing the crowdsourcing power of social media for disaster relief. ARIZONA STATE UNIV TEMPE.

Gillin, Paul, and Eric Schwartzman. Social marketing to the business customer: Listen to your B2B Market, generate major account leads, and build client relationships. John Wiley & Sons, 2010.

Gilpin, D. R., & Murphy, P. J. 2008. Crisis management in a complex world. Oxford University Press.

Hansson, L., Wrangmo, A., & Solberg Søilen, K. 2013. Optimal ways for companies to use Facebook as a marketing channel. Journal of Information, Communication and Ethics in Society, 11(2),pp. 112-126.

Hwang, S. 2012. The strategic use of Twitter to manage personal public relations. Public Relations Review, 38(1), pp.159-161.

Kavanaugh, A. L., Fox, E. A., Sheetz, S. D., Yang, S., Li, L. T., Shoemaker, D. J., ... & Xie, L. (2012). Social media use by government: From the routine to the critical. Government Information Quarterly, 29(4), 480-491.

Kietzmann, J, H, Hermkens, K, McCarthy, I. P, and B, S Silvestre. 2011. Social media? Get serious! Understanding the functional building blocks of social media. Business horizons.

Koehler, Gustav A., Guenther G. Kress, and Randi L. Miller. "What disaster response management can learn from chaos theory." Crisis and Emergency Management: Theory and Practice 178 2014: 111.

L. Palen,2008 “Online Social Media in Crisis Events,” EDUCAUSE Quarterly (EQ), vol. 31, no. 3, pp. 76 – 78, [Online]. Available:

Latonero, M., & Shklovski, I. (2011). Emergency management, Twitter, and social media evangelism. Latonero, M. & Shklovski, I.(2011). Emergency management, Twitter, & Social Media Evangelism. International Journal of Information Systems for Crisis Response and Management, 3(4), 67-86.

Lerbinger, O. (2012). The crisis manager. Taylor and Francis.

Levi, L. 2012. Social Media and the Press. North Carolina Law Review, 90(5).

MacEachren, A. M., Robinson, A. C., Jaiswal, A., Pezanowski, S., Savelyev, A., Blanford, J., & Mitra, P. (2011, July). Geo-twitter analytics: Applications in crisis management. In 25th International Cartographic Conference (pp. 3-8).

Máire Messenger Davies. 2006. Practical Research Methods for Media and Cultural Studies: Making People Count. Edinburgh University Press.

Merchant, R. M., Elmer, S., & Lurie, N. (2011). Integrating social media into emergency-preparedness efforts. New England Journal of Medicine, 365(4), 289-291.

Schwarz, A. (2012). How publics use social media to respond to blame games in crisis communication: The Love Parade tragedy in Duisburg 2010. Public Relations Review, 38(3), 430-437.

White, C. M. 2011. Social media, crisis communication, and emergency management: Leveraging Web 2.0 technologies. CRC press.

Yates, D., & Paquette, S. (2011). Emergency knowledge management and social media technologies: A case study of the 2010 Haitian earthquake. International Journal of Information Management, 31(1), pp. 6-13.

Yoo, J. H. 2011. Service platform strategy: social networking and mobile service platform perspectives (Doctoral dissertation, Massachusetts Institute of Technology).

Download full paperFile format: .doc, available for editing
Contact Us