The paper "Use of Social Media in Crisis Management" is a good example of a management research proposal. Competition has resulted in the introduction of more means of reaching customers globally, the markets today are struggling to achieve their competitive strategy, with the changes in technology, the most adopted means of cost-cutting when it comes to an advertisement is the use of social media. However, social media has become a platform for many activities whereby people express their opinions whether they are negative or positive. The critics posted by persons are clear information to most businesses that use social media to conduct their business activities.
Subordinates in organizations spend their time in social media and them. Therefore, post all the matters related to the organizations, when there is a crisis about a particular organization, social media is the most convenient place to spread information. There is a shift towards internet marketing and customer service provision that has gained popularity since the adoption of technology in the market industry. Research on social media was conducted and the results analyzed as per the response of internet users.
Descriptive research was conducted with the purpose of developing skills related to designing and undertaking quantitative/descriptive research; collecting, analyzing and interpreting quantitative data. In order to come up with conclusions and recommendations, it is important to write a report that will be used in making judgments. The report consists of results from the descriptive research and the findings. The methods used to collect data should also be availed in the report as well. The study was done in order to examine the extent to which social media can help in managing the crisis. Background of the problem In any organization crisis, management is very essential, and it requires planning and dynamic approach criteria because the crisis or the situations happen in very unpredictable ways.
It is due to the unpredictable nature of the conditions that can hinder the capabilities of a country to operate efficiently. The effect may be catastrophic as it may harm people, destroy assets and create a bad reputation or image of the country. Over recent years, crisis management has been an enormous challenge to many firms and countries.
However, there have been various efforts to find the best way to curb the problem, the only satisfactory method discovered was the use of social media tools. The incorporation of social media tools in organizations has proven a success in the abilities to manage any management crisis. Social media tools contain readily available software such as online discussion platforms and news aggregators that are of great benefit to the organization that incorporates social media in the management system. Organizations can efficiently and quickly disseminate, acquire and analyze information comprehensively.
Social media is capable of preventing crisis management from becoming uncontrollable hence organizations cannot at any time ignore the capabilities and the advantages of using social media tools in the management. An instance of crisis management was the UK riots in 2011. The problem was at first a protest against police brutality in Tottenham, which escalated to being riots and vandalism. The riots and destruction resulted in too many questions that examined how social media has played a great part in the UK riots. The riots were concluded to have been catalyzed by the use of social media because the rioters and onlookers used it in their organizations and communication with each other.
Social media has significant impacts on politics, transfer of information and social movements. However, the effects and influence that it has on different fields cannot blame it for any sparking of the revolts experienced. It is from the experience and outcomes of social media that many authors came up with a conclusion that despite the fact that social media has positive impacts it still has a negative influence.
The positive effects related to social media include facilitating and accelerating the speed and the coverage of communication if it is correctly used.
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