Essays on Business Environment of Tarmac Case Study

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The paper "Business Environment of Tarmac " is a perfect example of a business case study.   The corporate world is transforming at a rapid rate as a response to the changes emanating from the adoption of new technology and the dynamic tastes and preferences of customers. As such, firms need to be concerned about the business environment they operate because it consists of all the elements that have an influence on the operations and performance of the firm. The business environment is divided into two; the internal and the external factors. Internal factors are the elements within the firm, which has control over and can choose to improve in order to increase its performance and the productivity of its employees (Waldersee & Tywoniak, 2007).

On the other hand, the external factors are those elements that are beyond the management and control of the firm, although they influence its performance. Therefore, this report conducts an analysis of the internal and external business environment of Tarmac. 2.0 Brief Company Background Tarmac is a global construction materials firm that was established in 1903 in the United Kingdom.

The company manufactures heavy construction materials, such as cement, lime, concrete, and road surfacing. Owing to the developments that were taking place during the time of the establishment of the firm, Tarmac managed to secure a ready market, a situation that resulted in its rapid growth. Thus, by 1913, the company was listed in the Birmingham Stock Exchange, which was followed by its listing in the London Stock Exchange as of 1922. However, in the 1920s-1930s, the company faced huge criticisms, which emanated firmly the numerous employee strikes, economic recessions that led to low sales and intense rivalry from new entrants in the market.

Nevertheless, the firm expanded its coverage to other geographical regions and was in a position to restore its previous position in the market. Currently, Tarmac is a subsidiary company of Anglo America, which acquired in 1999. The firm operates in more than 10 countries, has an employee base of more than 25000 individuals and recorded a profit of $73 million in the year 2012 (AngloAmerican, 2014). 3.0 Internal Business Environment Analysis Grant (2008) asserts that the internal environment of a firm consists of the factors that have a direct influence on the firm and which are controllable as the firm has control over them.

That is, the internal business environment of a firm can be altered or adjusted in an attempt to improve the firm’ s performance and the productivity of its employees. The internal environment comprises of the physical facilities of the firm, the human resources, and the functional activities the firm engages in order to improve its performance, such as advertising, product positioning and marketing (Walker, 2003).

Tarmac maximizes on the value system of the pioneers of the company, whose helm of affairs that has an essential role in the choice of business, objectives and mission of the firm. The mission of Tarmac is to be the first choice for construction products and services, which satisfy the crucial demands for the development of the globe. In other words, Tarmac wants to be the first firm of choice that customers think about in situations where they want to engage in construction activities. It is through the mission statement that Tarmac focuses on its corporate values, which include: being understanding, responsive, reliable and straightforward with its customers.


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