Essays on Marketing Mix of Multimedia Mobile Phone - Caring Mobile Case Study

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The paper "Marketing Mix of Multimedia Mobile Phone - Caring Mobile" is a perfect example of a marketing case study.   Caring Mobile, Inc is private Mobile Phone Company headquartered in Sydney, Australia, is the principal producer, designer, and distributor of cell phones intended or anticipated for teens. The vital product of Caring Mobile, Inc is a multimedia cell phone with a full-colour screen, wallpaper, inbuilt camera, and customizable ring tones. This cell phone enables teens to send SMS, make calls, take pictures, watch the video, listen to MP4, and play games, the cell phone is at this time is being sold at an average price of US$99 per item.

The mobile company market targets the Australian teens aged between ten to 15 years, as teens of this age bracket are more technically responsive and in actual fact long for goods that are conventionally taken as adult familiarized. Marketing mix of multimedia mobile phone The market mix is partial and part thing in terms of persuading or influencing target customers’ attitude. I would use the four P’ s of the marketing mix to control and focus on the external and internal hampers of the market on target (. Loudon, 1988).

My goal would be to formulate the resolutions, decisions, and verdicts that could centre the four P’ s (Price, Product, Promotion and place) on the consumers in the intended market to generate persuade value, thus creating a positive response(Collins, 2007). In manufacturing multimedia cell phone with quality default features, which largely targets the youth segment in Sydney and its environs. In that effort, I would have designed the most important element, component, and part of the market mix for the aim of positioning myself well in targeting clients mind domain.

So, to position make of this cell phone product at the pinnacle of the stepladder in youngsters mentality, I would design my marketing mix as follows: To design the product in order to create major positive attitude from the targeted customer, the cell phone having features like default camera, customized ring tones, and video-enabled features will be so timely for the kids’ curiosity (Foxall, 2005). Therefore the product could play double balancing tasks. On one side, a multi media cell phone would be used by these kids for communication purposes, and it would as well provide entertainment to the kids. In accordance with the study discoveries, the majority of customers are extremely anxious concerning the quality of the mobile phone, as having a variety of features.

Quality in this sense increases comfort, entertainment, leisure, and better communication with no meagre setback. I would ensure the provision of quality product to the targeted market with maximum accepted industry criteria. This product would have passed product consumerization, as already familiarized with the target consumers.

However, I would be required to determine whether customers value the supplementary advantage addressed by my product or not. Price is an unquestionably an important tactical unpredictable and in several markets, regardless of an escalation in the significance of non-price aspects, it remains the principal determinant of end-user preference. It is meaning is further highlighted by the reality that it is the sole function of a marketing mix that makes or generates revenues as other elements of market mix only produce cost. In the marketing mix pricing plays is very vital and given that is the only function of the market mix which generates revenues as others produce cost (Loudon, 988).

Therefore, strong pricing objectives are important for market survival of the company. Further, in order for this company to realize the marketing goals efficiently, effectively, and successfully I would develop sturdy pricing goals of the product for the attraction of positive attitude from the targeted potential market (Wansink 2006).

References

Collins, J. (2007). Review of the book by Marilyn Scrizzi. In Journal of Consumer Marketing.Vol (24):7.

Foxall, G. (2005). Understanding Consumer Choice. Basingstoke; Palgrave Macmillian.

Howard, J., & Sheth, J. N. (1968), Theory of Buyer Behavior. New York City; Wiley & Sons,

Laermer, R., & Simmons, M. (2007). Punk Marketing. New York; Harper Press.

Loudon, D. L. (1988). Consumer Behavior. Concepts and Applications.London; McGraw Hill

Schiffman, L.G. (1993), Consumer Behavior. London; Prentice Hall International

Schwartz, B. (2004). The Paradox of Choice. Why More Is Less, New York City; Ecco Press Company.

Shell, E. R. (2009). Cheap. The High Cost of Discount Culture. New York; Penguin Press.

Stern, L.W., & El-Ansary, A. I. (1992). The Consumer Behavior. An Information Processing Perspective., New Jersey; Prentice Hall, Englewood Cliffs.

Wansink B. (2006), Mindless Eating. Why We Eat More Than We Think, New York; Bantam Dell.

Whitman, D. E. (2008), Cashvertising. How to Use More Than 100 Secrets of Ad-Agency Psychology to Make Big Money Selling Anything to Anyone, New Jersey; Career Press, Franklin Lakes.

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