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The paper “ Nike - Business-Level, Corporate-Level, Co-Operative, and International Маnаgеmеnt in   Рrоblеm-Solving, Resources and Capabilities” is a   thrilling example of the case study on management.   Nike, Inc. is a manufacturing American multinational corporation that has headquarters in Beaverton, Oregon. The company has many branches in different countries, such as South Africa, Europe, and China among many, but the sale of Nike products is global. The mission statement of Nike Inc. is “ To Bring Inspiration and Innovation  to Every Athlete in the World (if you have a body, you are an athlete). ” Nike Inc. has a vision and a focus, “ to serve the athlete” and it was established during the moment when the company was incepted.

The company aimed at offering quality and superior products to all people especially the athletes and it did this by providing them with a niche market. The aim of Nike Inc. to meet the desires of the athletes because its products are produced having some unique functionalities that would enhance the suiting of the general global population (Zhu, 2010, 540). In the shared vision of Nike Inc. , the company has a strong belief in the successful establishment of the company culture as it results in the innovation of its products.

There are shared values in all the ranks of Nike Inc. and this allows Nike Company to achieve its set goals after creating, as well as perpetuating these values. This includes the following principles; simplify and go, it is the company’ s nature to innovate, and Nike is a company. In addition, consumers are allowed to make their decisions, the company is supposed to be a sponge, there is the notion of doing the right things always and immediate involvement.

Nike employees understand that they are on the offense at all times and they should master the core fundamentals as they play their roles. These shared valued systems make the Nike employees be more empowered to manage to respond effectively and at a higher rate and make, the company’ s collective consciousness to be validated.


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