Essays on Marketing Communication Plan for Samsung Galaxy College Discount Program Case Study

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The paper "Marketing Communication Plan for Samsung Galaxy College Discount Program" is a good example of marketing coursework. The plan is written with consideration of the tactics to be employed to raise awareness of the Samsung galaxy phone discount program. This program is aimed at challenging the less than favourable opinion of Samsung galaxy phone among students. This ‘ awareness’ will be conducted on television, through Internet advertising on the targeted audience most visited sites online, various promotional mixes in some of the largest campuses in the United States, and experimental marketing.

Additionally, integrated marketing communication will be used in achieving the aim of this marketing and communication plan so that it can give the desired results. Lastly, it will address issues and challenges that the surround implementation and success of the Samsung galaxy college discount program. Scope of the Integrated Market Communication plan This plan will outline a variety of subjects in marketing communication such as communication objectives, strategies used, and tactics that are necessary for the successful implementation of the plan. In addition, the plan will also outline the framework that is to be used for product launch communication. Marketing Objectives This marketing communication plan aims at achieving the following marketing objectives; To increase the sales of Samsung galaxy phone to college students by about 70% with the increase in the purchase of the phone by college students, most recent graduate as well as freshmen.

The main target, by the end of the year, is one million units To capture a large market share of about 30%, by the end of the year, in colleges and other learning institutions. This will be done by using different marketing promotional mixes that will be the latest highlighted in this plan. Communication Objectives Various communication objectives are outlined in this plan as follows: Make 25% of the audience aware of this plan by the end of six months after the program’ s implementation. Increase the number of clicks through our website by about 35% by the end of the first six months after implementation of the plan Increase the number of accounts created on the Samsung galaxy phone website by 30% by the end of the year of implementation of this plan Increase the number of visits to our showrooms by the targeted audience by about 20% in the first six months after the implementation of the plan. Issues and Challenges There are a number of issues and challenges that need to be tackled for the successful implementation of the plan.

For starters, the targeted audience is the hardest to reach since it is a known fact that college students are the hardest to reach in the world of marketing. This is because marketing promotional mixes do not easily influence them. Hence, for this plan to achieve its objectives, the Samsung Galaxy phone will have to be creative and innovative for it to be able to communicate effectively with the targeted customers (Emanuel, 2013). SWOT Analysis Strengths This plan will be effective if implemented since Samsung brands have been there for a long time; hence, they have a loyal base of clientele.

Furthermore, the fact that they have been in this business longer than its nearest competitors, means that they will be able to overcome any issues and challenges that may arise in the course of implementation of the project. In addition, Samsung is known globally for making quality products that people have always and most likely want to buy in the entire world.

This means that the success of this plan will create a loyal clientele for the Samsung galaxy phone. This is because if students buy the Samsung galaxy phone at their young age, there is a higher probability they will we always want to purchase their next phone from Samsung. Furthermore, since Samsung is widely respected, many people, of all ages, want to buy a product from it.

This means that the implementation of this plan will not only be effective, in the United States but also the world all over (Samsung Electronics, 2013).


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