The paper “ The Market Can Sustain a Charity Organization Vegan Society That Encourages Eating Products Free of Meat" is an exciting version of a case study on social science. Vegan society is a charity organization that is registered in the United Kingdom, and continuously promotes products based on veganism. The organization that was founded in 1944 encourages people not to consume animal products such as meat, eggs, honey, and lanolin to name some. Most of these considerations are based on moral, ethical, and ideology and they are against any activity that utilizes animals in research or any scientific obligations.
For example, they are against animal testing, factory farming, or utilization of land intensively for the purpose of animal productions. The vegan society promotes veganism because they think that animal farming industries are among the top causes of numerous environmental problems, and vegans are championing the non-use of animal products so that they can tackle such problems. All over the world, different vegans exist but all of them are linked together, and through AGM set the policy, which helps in shaping the future of veganism, and the members also improve on the financial health of the Society through introducing new members.
The more members mean that more money will be accumulated while their members ensure that more knowledge from diverse regions is accumulated and shared for the well-being of society. Vegan society continuously promotes veganism through consuming vegan diets, which are commonly vegetarian dishes. Generally, scientific research has shown that properly planned vegan diets are healthy and usually satisfy nutritional needs. However, those diets that are poorly planned may lack iodine, calcium, vitamin D and vitamin B12.
Even though vegans are few, they account for between 0.25% and 0.4% of the United Kingdom population. Various statistics have shown that the number of vegetarians is growing. The National Diet and Nutrition Survey that was carried out by the UK Food Standard Agency in 2002 indicates 5% of the respondents associate themselves with veganism. However, this 5% viewed differently as animal products. For example, 29% of them avoid all animal products while 5% of the 5% of respondents avoid dairy products. Generally, this can be extrapolated to mean that a 0.25% UK population champion vegan diet.
Another research that was carried out in 2007 by the Department for Environment, Food and Rural Affairs showed that attitudinal behavior of the UK population towards the environment was 2.24% of the population linked themselves to veganism. Moreover, the same study showed those vegetarians who do consume fish and chicken constituted 2.7% of the population. The Department for Environment, Food and Rural Affairs indicates that more men compared to women are vegan, most of the vegan live in cities, while 16-29 years old champions veganism (Vegetarian Society, 2010). Additionally and according to Glasgow University, 10% of sandwiches and hot meals that are offered by Hospitality Service lie within or have a vegan option.
Moreover, according to The Vegan Society (2010) website, figures estimate that those products that are free from meat in the UK are worth £ 548 million a year, and this is an increase from £ 333 million that was reported in 1996. The increase in the number of vegetarians may be based on the healthful and environmentally friendly nature of vegan diets.
Thus, promoting vegans diet as part of nutritionally sound diets produced with care, and beneficial in the prevention of diseases has continuously improved the market for a vegan diet. Generally, promoters are supposed to tailor communication to their audiences through emphasizing environmental and animal benefits and focus on the healthiness of such products, this will improve the perception towards meat-free products, and thus may reach out to true vegans and vegetarians.